ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums.
Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create additional custom online "Rapid Response" audiences, allowing them to track voters both on and off the grid.
Combining the cable media placement data from NCC Media with Rentrak's voter viewing information and Targeted Victory's voter data segments in Audience Exchange empowers clients to target by a specific campaign or group. For example, if a group like Majority PAC places a television buy targeting one of our clients, we can respond by creating custom audience segments for that particular buy in that particular race and targeting messaging to these audiences. This new data from NCC Media will ensure rapid, strictly targeted responses in a changing political media landscape.
"What makes comprehensive campaigns successful is sharp targeting and finite, clearly defined audiences accessed through their preferred mediums," said Michael Beach, co-founder of Targeted Victory. "This integration with NCC Media ensures better reach and frequency for client advertising, targeting the voters needed to win – wherever they are,"
"We're excited to partner with Targeted Victory to help them reach all voters no matter what digital or traditional mediums they use," said Tim Kay from NCC Media. "With our combined strengths, clients can now run holistic media campaigns where digital complements traditional."
"Pairing Rentrak's comprehensive television ratings currency with NCC's placement data will allow Targeted Victory to create distinct, highly specific audiences comprised of exactly the voters they need to reach. We're proud to be part of such a smart integration, and are greatly looking forward to the results of this industry-leading partnership," said Chris Wilson, president of national television at Rentrak.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.
About NCC Media
NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America's leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Targeted Victory