NEW YORK, March 9, 2016 /PRNewswire/ -- TargetSpot (www.targetspot.com), the world's largest and most advance digital audio advertising platform, extends its ability to allow advertisers to target connected homes reaching Samsung Smart TVs and Roku streaming media devices through new apps from its exclusive relationship with online radio publisher Radionomy.
Radionomy (www.radionomy.com), an online radio platform leader, allows audiences to listen to the best digital radio from around the world. Radionomy listeners access radio streams from its website, mobile apps, and through distribution across popular services such as iTunes Internet radio, TuneIn, Sonos, etc. As part of Radionomy's efforts to expand the availability of its stations they have announced new partnerships making the Radionomy app available on Samsung Smart TVs and Roku streaming media devices.
TargetSpot works with advertisers to deliver highly targeted digital audio ads to online radio listeners. Advertisers segment audiences based on a number of different attributes including demographics, consumer behaviors, content, and listening devices. Its proprietary ad serving technology and partnerships with leading data providers such as Bluekai, Quantcast, and Nielsen give advertisers access to a deep pool of listener data.
TargetSpot and Radionomy are part of Radionomy Group, a Vivendi company, allowing for deep collaboration in targeting listeners across a variety of connected devices. A Parks Associates study found Roku devices are the most used streaming media devices among U.S. broadband households (34% of units sold in 2014). And an IHS study forecast Smart TV penetration in U.S. homes to reach 57 percent by 2019. "Smart TVs and streaming devices are becoming increasingly popular, for advertisers this represents extended reach with a valuable audience", says TargetSpot COO David Kert. "Radionomy's continued push into connected consumer electronics allows us to reach consumers however and wherever they listen to digital audio content with targeted messaging."
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TargetSpot, part of Radionomy Group, is the largest most advanced digital audio advertising platform, connecting top national brands and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners.
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