TargetX Unveils Newest Version of Higher Education's Leading Email Recruiting Tool

CONSHOHOCKEN, Pa., July 18, 2011 /PRNewswire/ -- Student recruiting firm TargetX has announced its most extensive overhaul yet of the leading email broadcasting tool in higher education. First introduced in 1998, eXpressEmail has enabled hundreds of colleges to use targeted and personalized email communication to build relationships with prospects and their families.

Version 9 of eXpressEmail is more powerful, easier to use and navigate, and has a new and more modern look, according to TargetX CEO Brian Wm. Niles, who helped conceive the communication tool 13 years ago when he was a university enrollment officer and wanted to stay in touch with thousands of prospects in a personalized way.

"Our enhancements of eXpress come at a good time for higher education institutions," said Niles. "Young people are checking email like never before -- thanks to the explosive growth of smartphones and other mobile devices."

The newest generation of eXpressEmail offers smoother data handling, simplified navigation and easier scheduling of messages. To learn more, visit www.targetx.com/expressemail9

To complement the new release, TargetX is offering to bundle eXpressEmail with its popular chat and event management tools to give new customers a fully integrated suite of recruiting tools. "In 48 hours, any college can be sending segmented, personalized emails; running targeted chat sessions for specific audiences; and completely managing their events, both online and in person," said Niles.

About TargetX

TargetX is a unique student-recruiting company that offers both technology tools and consulting services designed to help colleges recruit today's more sophisticated, web-savvy students.

TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing.  It provides powerful, integrated technology tools to help schools make necessary connections, and campus visit consulting that provides action-oriented, practical solutions to help attract best-fit students.

The company invented email recruiting in 1998 and revolutionized Customer Relationship Management (CRM) with its innovative, cloud-based Student Recruitment Manager (SRM) in 2008.

TargetX has developed a reputation for objective and expert counsel, including a popular series of workshops and webcasts, presentations at dozens of conferences around the country, and several blogs aimed specifically at student recruiters. It recently launched an Education & Training Center (ETC) where admissions professionals can collaborate with colleagues and thought leaders through coursework and office retreats.

To learn more, visit www.targetx.com

SOURCE TargetX