NEW YORK and MUMBAI, India, Nov. 11, 2013 /PRNewswire/ -- Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting and business solutions organization, announced that it has been recognized with the Diamond Award for Marketing Excellence from Information Technology Services Marketing Association (ITSMA). TCS was recognized in the category of "Enabling Sales Channels" as part of the 16th Annual Marketing Excellence Awards program run by the B2B marketing association.
The Marketing Excellence Awards program honors the marketing programs, campaigns, and new initiatives that have achieved excellence worldwide. The awards put special emphasis on the four most critical aspects of marketing success: planning, execution, innovation, and measurable business impact. The award was presented during ITSMA's Annual Marketing Conference on November 5, 2013, recognizing TCS' use of marketing channels and market intelligence to drive superior growth and profitability.
"The competition in the enabling sales category was pretty stiff again this year," said Dave Munn, President and Chief Executive Officer, ITSMA. "TCS' entry around the innovative role the North American Marketing organization played in bringing greater market intelligence and insight to sales was outstanding."
"This win is a reflection of our focus on marketing as a way to empower our sales team. At TCS, we strive to align our marketing and research efforts to strike a chord with customers and demonstrate that we understand their needs," said Surya Kant, President of TCS North American, UK and European operations. "Our sales enablement work has propelled TCS' new business growth in the North American market and played a role in TCS' stellar financial results."
TCS' award submission, "Enabling Sales Channels through Intelligent Marketing and Marketing Intelligence," captured the company's recent efforts to combine field marketing and market intelligence to proactively drive an intelligent and informed sales cycle. The marketing program led to highly focused sales cycles with better quality sales leads and, ultimately, more wins with strategic customers.
About Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India's largest industrial conglomerate, TCS has over 285,250 of the world's best-trained consultants in 44 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.
SOURCE Tata Consultancy Services