Tate & Lyle's SODA-LO™ Salt Microspheres "Most Innovative Health Ingredient of the Year" at NuW Excellence Awards 2012

AMSTERDAM, November 26, 2012 /PRNewswire/ --

Tate & Lyle's ground-breaking, new salt-reduction ingredient, SODA-LO™ Salt Microspheres, was recognized as the "Heart Health and Circulatory Innovation of the Year" and as the overall "Most Innovative Health Ingredient of the Year" at the NuW Excellence Awards which was held on Tuesday 13 November at the leading ingredients exhibition for health and nutrition, Hi Europe/Ni/ NuW. These awards recognise excellence and innovation in ingredient and solutions for health, natural and nutritional food solutions.

The winners of a range of categories endorses the exemplary work and contribution to the industry, they are as follows:

  • Beauty & Anti-Ageing Innovation of the Year - BIONOV - Cellulight®
  • Gut Health, Immunity & Digestion Innovation of the Year - Lallemand - Probio'Stick®
  • Heart Health & Circulatory Innovation of the Year - Tate & Lyle - Soda Lo™ Salt Microspheres
  • Marketing & Positioning Initiative of the Year - Olympic Seafood - Rimfrost Krill Collection™
  • Physical Performance Innovation of the Year - Ingredia - Prodiet Fluid™
  • Weight & Hunger Management Innovation of the Year - Fitorex - YASO®
  • Most Innovative Health Ingredient or Initiative - Tate & Lyle - Soda Lo™ Salt Microspheres

 

Close to 40 entries were received into the awards programme with submissions coming from mainland Europe, Taiwan, China and the United States.

Chairman of judges Peter Wennstrom commented on behalf of the judges that: "What the jury rewarded in the categories was on the one hand solid innovations within established categories and regulatory frameworks like Ingredia and KitoZyme and on the other hand innovation courage leading in to new categories and expanding functionality into new benefit areas like Lallemand and Yaso. The Marketing and Sustainability Awards both signposted important directions for the industry with sustainability and transparency at the helm. For next year's Marketing and Positioning Award I want to encourage companies to enter innovative use of the new EFSA regulation. And especially creative use of the Article 13.1 generic claims!"

The overall winner, Tate & Lyle, commented "We are proud that a jury of experts recognized both the relevance of SODA-LO Salt Microspheres in today's public health environment and the potential extraordinary value that it delivers to food manufacturers," said Andy Hoffman, Director of Health and Wellness Innovation, Tate & Lyle.

Also presented on the evening of the 13th November were two categories created and judged by IUFoST. These categories were the young scientist and the lifetime achievement awards.

The awards were judged by a leading panel of industry experts who evaluated the entries on their ability to demonstrate and drive innovation.

The judging panel is as follows:

Chair of judges:

Peter Wennstrom, President - The Healthy Marketing Team

Bart Fischer, Manager Product Innovation - Albert Heijn

Georges Bruelle, Prospective Manager - Danone

Albert Zwijgers, Senior Food Technologist - Unilever

John Madden, Head of Ingredients Research - Euromonitor

Ian Gordon, Chef d'entreprise - Giract

Elodie LeBastard, Director - EAS

Kamel Chida, Associate Director Open Innovation - General Mills

Luis Fernandez, Vice President Global Applications - Tate & Lyle

Note for Editors:

About SODA-LO™ Salt Microspheres:

A salt reduction ingredient, SODA-LO™ Salt Microspheres tastes, labels and functions like salt because it is salt. Tate & Lyle licensed SODA-LO® from Eminate Ltd, a wholly owned subsidiary of The University of Nottingham, UK, to commercialize it globally. Under the license agreement, Tate & Lyle assumes responsibility for commercialising the SODA-LO® salt reduction technology on a global basis including manufacturing, product development, sales and marketing.

For more information contact:
Sylvie Ory
Marketing Officer, media relations EMEA
t:+33(0)3-28-77-70-89
m:+33(0)6-37-35-22-51
e: sylvie.ory@tateandlyle.com

About Health Ingredients Europe/ Ni NuW

Health Ingredients Europe is part of the world-leading Food ingredients, Natural ingredients and Health ingredients series of ingredients trade shows. These highly professional trade shows have been held successfully since 1986. Health ingredients Europe was first launched in 2000. At the 7th edition of Health ingredients/ Ni Europe joined forces NuW Nutrition + Wellness Solutions in 2012, creating a new powerhouse exhibition that provides a complete 360-degree perspective of the entire nutrition and wellness industry. For more information, visit http://hieurope.ingredientsnetwork.com/ or http://www.nuwsolutions.com

About UBM Live

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.   Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

Please contact:
Georgina Smith
Head of Marketing - Food
UBM Live
Tel: +31(0)20-4099514
Email: Georgina.Smith@ubm.com
De Entree 73 Toren A | 1100 AS Amsterdam Z.O. | The Netherlands

SOURCE UBM Live



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