Tatted Up, Botoxicated and Alone: Defining the Appetites of Our Nation's Biggest Consumers
VERNON HILLS, Ill., Feb. 6, 2013 /PRNewswire/ -- From ink to injections, Americans relish tinkering and toying with their bodies and incessantly changing their appearance. But as this revealing infographic by Tetra Pak US and Canada demonstrates, the proverbial 'leaders' of the tattooed and botoxed 'packs' are Millennials and Baby Boomers respectively--currently the two largest demographic groups in the nation. With their frequently retooled looks, there's no question that both cohorts have embraced single living and the benefits that expendable income, with less children to feed, can afford.
In fact, these new demographic realities have spurred a jaw-dropping transformation in household size: 60 percent of American households now sport just one-to-two people and correspondingly, 60 percent have no children. Forget the Waltons, the Brady Bunch and even Two And A Half Men, which is at least a half too many. Both Boomers and Millennials are driving smaller cars to the grocery store, pushing smaller shopping carts and looking for eye-catching, right-sized packages to put in the smaller pantries of their smaller homes. And they are inspiring new market spaces filled with diverse offerings to match their changing lifestyles and proclivities—products that are diverse yet similar thanks to their shrinking proportions.
SOURCE Tetra Pak US and Canada