Taunina: Gifts With Soul
CAPE TOWN, South Africa, Nov. 12, 2012 /PRNewswire/ -- Enough with the ties and plastic toys. Cape-Town based Taunina is a powerful call to consume and dispose of less, and appreciate and cherish more.
Representing the intersection of art, commerce and social consciousness, Taunina employs women from disadvantaged communities to lovingly handcraft one-of-a-kind heirloom-quality decorative stuffed animals. Each is embellished with exquisite embroidery and sculpted with heritage fabrics from iconic textile houses such as Liberty of London. "These gorgeous Taunina collectable soft toys caught our eye, and the story caught our heart." - Fairlady, August 2012
"In receiving a Taunina teddy bear, adults and children are exposed first hand to global and social issues, impassioning them with a desire to change the world. In gifting someone a Taunina bear, the giver grows the recipient's world, achieves measurable social impact, and is recognized as a catalyst for change." - Home-dzine.co.za, October 2012
Every Taunina creation is brought to life with a very special purpose: to tell the story of the artist who infused it with her soul and to connect the lives of artist and "guardian" through the online World of Taunina. The women of Taunina are provided with income security, thirty per cent of company profits and, most important, a strong sense of dignity and pride; guardians become ambassadors of social good and protagonists for a better, more sustainable world.
"Designed to last generations, (Taunina's soft toys) are an appealing alternative to the landfill-destined fate of many machine-produced disposable toys." House and Leisure, March 2012
"Chock-full of cuteness and charity." Glamour, September 2012
"(Taunina) opened my eyes to...socially conscious consumption." Marie Claire, October 2012
Taunina's works of art and soul retail for $250-$420 and may be purchased online (www.taunina.com), at Bundle NYC (128 Thompson Street), and Barneys New York (Spring 2013)
Watch "The Making Of" at www.youtube.com/watch?v=bH99ch3a6i4
"Meet the artists" at www.youtube.com/watch?v=Gmrr4Z3wNfc
Follow Taunina on Twitter: @twitter.com/taunina
Like Taunina on Facebook: www.facebook.com/taunina
High resolution images available upon request
Co-founders: South African Tracey Chiappini-Young and Brazilian-American Karen Jansen
Taunina is a sustainable luxury house synonymous with social impact and timeless artistry. The name Taunina is an anagram of the African word "tau", meaning "lion", and "NINA", an acronym for "No Income, No Assets". Taunina gives women who were once without income and assets the power to become lions of their own destinies.
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