Taylor Morrison Partners with Popular 'Somewhat Simple' Blog to Document the Building of Founder's New Arizona Home

Feb 16, 2016, 09:05 ET from Taylor Morrison

PHOENIX, Feb. 16, 2016 /PRNewswire/ -- Taylor Morrison, a leading national homebuilder and developer, is building a brand new house for Stephanie Dulgarian and her family. And while Taylor Morrison builds, Stephanie blogs about the experience.

As the creator of Somewhat Simple, a blog dedicated to helping busy moms through lifestyle tips, recipes and special projects, Dulgarian has built an impressive following of fans who look to Somewhat Simple each day for inspiration.

Now, thanks to a partnership with Taylor Morrison, those same fans will experience the thrill of building a new home, as seen through Dulgarian's eyes. The mother of five is documenting each step of her home build, sharing progress reports and homebuilding experiences with her fans on Facebook, Instagram, Pinterest, Twitter and more.

"For us, building a home is a special experience," said Graham Hughes, Chief Customer Officer for Taylor Morrison. "We love to see the expressions on our buyers' faces and the thrills they encounter throughout the process of building a new home. But getting a chance to follow a buyer like Stephanie through the process and watching as her fans react to the progress is something truly special. We're thrilled to be a part of the experience."

A California native, Dulgarian chose to build her new home in Phoenix, one of Taylor Morrison's largest markets and Dulgarian's home for the past decade.

"There were so many choices and so many floor plans and communities to pick from that I thought this would be a great way to share the journey with my readers," said Dulgarian, who is using the hashtags "SomewhatSimpleHome and #SSBuildsWithTM to document the process.

Dulgarian's first post explored the many options she and her husband had at their fingertips during their visit to the Taylor Morrison Design Studio in Scottsdale after they chose their floor plan and community.

"We couldn't be more thrilled and scared and excited and nervous," she wrote, "but we know this will be the best thing for our family and we are so happy to start the process!"

According to Hughes, the excitement of a new home build can be a little overwhelming for some buyers, which is one of the reasons why the company decided to partner with Somewhat Simple.

"We wanted to show that while building a home can seem daunting at first, the fun and excitement of the build soon take over, leading you to that magical day when you can walk through the front door and say 'I'm home,'" he said. "Stephanie's passion for her readers told us she was the right person to help document a journey that we feel is like no other."

To follow the progress of the Somewhat Simple home, please visit www.somewhatsimple.com. For more information on Taylor Morrison, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison Home Corporation (NYSE: TMHC) is a leading national homebuilder and developer who was recently recognized as America's Most Trusted™ Home Builder. Based in Scottsdale, Arizona we operate under two well-established brands, Taylor Morrison and Darling Homes. We serve a wide array of consumer cohorts from coast to coast, with a focus on first-time, move-up, luxury, and 55 plus. In Texas, Darling Homes builds communities with a focus on individuality and custom detail while delivering on the Taylor Morrison standard of excellence. 

For more information about Taylor Morrison and Darling Homes please visit www.taylormorrison.com or www.darlinghomes.com.

Contact: Al Stevens the spr agency Office: (480) 648-1770 Cell: (480) 235-1770 al@thespragency.com

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