TBWA appointed to lead communication for the return of Datsun
Selection made on the basis of innovative 'rising' market platform
NEW YORK, Jan. 31, 2013 /PRNewswire/ -- Nissan Motor Company and TBWA Worldwide have announced that TBWA is appointed the global marketing agency for Datsun. This appointment follows the announcement on the return of Datsun by Nissan Motor Company's CEO, Carlos Ghosn, in March 2012.
Global creative and strategic direction will be led by a combination of resources from TBWA\HAKUHODO and TBWA\London, supported by individual markets. The agency was appointed on the strength of the innovative 'Riser' brand platform developed for Datsun.
Using this platform, TBWA will be responsible for developing the Datsun communications strategy, its global launch and local market activation.
Datsun is due to launch in 2014, with initial focus on India, Russia and Indonesia, providing local products under a global brand to the fast-expanding young middle class in high-growth markets. Local TBWA offices will be responsible for delivering campaigns in their home countries - TBWA\Moscow, TBWA\Mumbai, and TBWA and HAKUHODO Jakarta.
Tom Carroll, President & CEO at TBWA Worldwide, said: "We are honoured and delighted to be leading the Datsun launch. We are mobilising our key rising markets' expertise and resources around the world to ensure that we have our very best people working on Datsun."
Vincent Cobee, Corporate Vice President of Datsun Business Unit, commented: "We are bringing the Datsun brand back, to provide a new experience to up-and-coming customers in high-growth markets. We are pleased to have TBWA\Worldwide join us for the successful launch of this great Brand."
This appointment follows a competitive pitch, managed directly by Nissan.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide
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