TBWA\Chiat\Day LA partners with Californian watch and accessories brand Nixon
LOS ANGELES, July 1, 2014 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles has been appointed by Nixon to increase broader awareness of the lifestyle brand, most famous for its watches.
Both based on the West Coast – TBWA\Chiat\Day in Los Angeles, Nixon in Encinitas – the companies share a similar approach and desire to disrupt the traditions of the watch category.
The partnership will be unique and highly collaborative with the team at TBWA\Chiat\Day LA working closely with Chad DiNenna, Nixon co-Founder, and Tom Jones, Nixon Creative Director, and their established internal production teams. The team from TBWA\Chiat\Day will be responsible for creating long-term growth strategies, communication planning and campaign development.
"We're happy to tap into the collective talents and resources at TBWA\Chiat\Day to help elevate the awareness of the Nixon brand globally. The combination of their strategic experience and thoughtful approach combined with the creative team at Nixon has been a positive influence in addressing the opportunities ahead for our brand," said Chad DiNenna, Co-founder and E.V.P. of Marketing of Nixon.
"It's exciting to start our relationship with Nixon at a time when they are looking to grow their business beyond their core fans, and demonstrate that the world's best designed watches come from California. It's a privilege to be working directly with the two founders and a passionate team, and we look forward to the coming journey," commented Nick Barham, Chief Strategy Officer of TBWA\Chiat\Day LA.
"As a brand, Nixon has such a rich and pure soul. The great opportunity is to identify a method of growing their footprint, while remaining true to who they are and how they got here," added Brent Anderson, Executive Creative Director of TBWA\Chiat\Day LA.
About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty board sport and fashion retailers. Currently distributed in over 90 countries, Nixon's product range has grown to include select soft goods, leather goods, custom audio products and more. For more information, please visit: www.nixon.com
About TBWA\Chiat\Day
TBWA\Chiat\Day (www.tbwachiatday.com) is part of the TBWA Worldwide network.
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group® , TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy.
About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For more news on the TBWA network, please visit http://tbwa.com/news-and-press/
SOURCE TBWA\Chiat\Day LA
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