TBWA\Chiat\Day New York, Los Angeles & TBWA\Media Arts Lab Earn SHOOT Magazine's Agency of the Year Honor
NEW YORK, Dec. 16, 2011 /PRNewswire/ -- SHOOT, the leading publication for commercial, branded content and entertainment production, has named TBWA\Chiat\Day New York and Los Angeles, as well as TBWA\Media Arts Lab (TBWA\MAL), its Agency of the Year.
In making its selection, SHOOT pulled a line from one of TBWA\MAL's recent spots for iPad 2, "Getting lost in the things we love has never felt quite like this." SHOOT went on to say, "That sense of wonderment and experiencing things in a new way... applies to what makes TBWA\Chiat\Day, Los Angeles and New York, and TBWA\MAL so relevant in today's advertising/marketing/branding landscape."
Lee Clow, global director of Media Arts, TBWA Worldwide and chairman of TBWA\MAL, said in discussing the recognition, "We are about creative people from different disciplines trying to find, define and reflect the magic of a brand, big or small. Every client deserves as big an idea as we can find them. That belief, at our core, has helped us remain creative and entrepreneurial—and I believe it helped us earn this year's honor from SHOOT."
SHOOT recognized the agency's work in 2011 for clients that include Apple, Nissan, Pepsi, Gatorade, Pernod Ricard (ABSOLUT & Jameson), Bare Escentuals and Pacific Standard Time.
Tom Carroll, president and CEO, TBWA Worldwide, said of SHOOT's recognition, "Our objective is to bring out the best in our clients and their brands. This recognition from SHOOT is proof we have the industry's best creative leadership in people like Rob Schwartz, Duncan Milner, Mark Figliulo and Patrick O'Neill."
A download of the SHOOT Agency of the Year article can be found here: http://www.shootonline.com/go/images/1216_AgencyOfTheYear_Reprint.pdf
TBWA\Chiat\Day Los Angeles, New York and TBWA\Media Arts Lab are part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including Accenture, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a top-ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.