TE2, The Experience Engine, Raises Initial $3.5M Round To Launch Leading Experience-as-a-Service Offering

SAN DIEGO, March 6, 2014 /PRNewswire/ -- TE2, The Experience Engine, today announced the close of its initial funding round of $3.5M. Founded in January 2013, TE2 is a leader in the emerging Experience-as-a-Service (XaaS) segment. The TE2 platform provides marketers a real-time conduit to engage their consumers at physical locations and venues in ways that increase convenience, drive engagement, and boost monetization. The solution creates a straightforward approach, via mobile and wearable devices, that unifies a brand's physical and digital experiences, resulting in greater customer satisfaction, brand loyalty, and company revenue.

After a year of development, TE2 will be deploying its first production customers in early 2014. "Brands are always searching for more ways to be relevant to their consumers. At TE2, our mission is to guide brands and assist them in making these more contextual connections, by linking them based on a consumer's interests, proximity, and time," said Scott Sahadi, CEO of TE2. At the core of the TE2 XaaS platform is the ability to create a patent-pending Live Branded Map; guiding, informing, offering, and delighting every consumer while connecting them more deeply with the brand. "We are excited by the enthusiastic reception of our offering in the marketplace. The brands we have engaged clearly see the value in scaling their mobile and wearable distribution channel in order to create amazing consumer experiences which will drive revenue growth," said Mr. Sahadi.

TE2 is using this initial round of capital to scale the engineering team, publicly launch the first version of its XaaS offering, market its vertical solutions, and evolve its 2014 product roadmap. Initially, the company's XaaS solution will target universities, venues & events, consumer brands, hospitality, theme parks, and retail. "While we leverage a complex and constantly changing set of real-time data sources, our goal is to offer marketers a very simple workflow that makes it easy, fun, and profitable to deploy compelling and valuable experience campaigns," said Josh Bass, Head of Technology at TE2. "There is a ton of secret sauce in our XaaS offering, but the goal has been to make a simple front-end for brands to easily connect with their consumers in a meaningful, memorable and scalable way, while allowing marketing teams to continually test and refine the experience."

ABOUT TE2

TE2 was founded by an expert team of innovators who have successfully built category-defining technology companies. Specifically, this team has amassed a significant amount of experience in the mobile, wearable, big data, cloud platforms, and consumer experience space and offers its customers a significant amount of domain expertise as part of each engagement.

For more information about TE2, please visit our website:  www.theexperienceengine.com

SOURCE The Experience Engine