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2014

Tea for FREE at 7-Eleven® is #Awesummer

Retailer Extends National Iced Tea Day with Six Days of Free Snapple Tea

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DALLAS, June 10, 2013 /PRNewswire/ -- Today, June 10, is National Iced Tea Day, but the party for cold tea-lovers lasts through Saturday, June 15. For the next 6 days, guests can celebrate with free Snapple Iced Tea offers at participating 7-Eleven®stores while supplies last.

(Photo:   http://photos.prnewswire.com/prnh/20130610/DA28827)

(Logo: http://photos.prnewswire.com/prnh/20101208/DA14293LOGO)

Each day, a mobile coupon for a free 16-ounce bottle of Snapple Iced Tea will appear on 7-Eleven's smartphone app. The three featured flavors include Snapple Half 'n Half Lemonade Iced Tea, Lemon and Peach Iced Teas, although each mobile coupon is valid on any 16-ounce Snapple product.

"If a free bottle of icy cold Snapple Iced Tea is the perfect way to celebrate National Iced Tea Day, then why not extend the fun and flavor and make it National Iced Tea Week," said Nancy Smith, 7-Eleven's marketing vice president. "That way, tea-lovers can get up to six free bottles of Snapple Iced Tea during our exclusive offers this week. It's just one of the ways 7-Eleven is making this summer '#Awesummer.'"

7-Eleven's National Iced Tea Week is part of the retailer's #Awesummer campaign that includes special offers and fun events throughout the summer.

To receive the free, daily coupons, smartphone users can text "TEA" to 711711 and download the 7-Eleven app from Apple's App Store or Google Play. For those who already have the 7-Eleven app, the coupons will be uploaded automatically each day. The coupons can then be downloaded and redeemed at participating 7-Eleven stores. Once downloaded for redemption at a 7-Eleven store, the coupon is valid for 15 minutes before expiring. Each coupon is available for redemption between 12 a.m. through 11:59 p.m. on the day it is uploaded.

"Coffee may be America's favorite drink when the weather is cold, but iced tea wins Americans' hearts during the summer," Smith said.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas,7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,500 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven was named No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S.and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

About Snapple
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York, and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored soft drinks, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information on Snapple, visit www.snapple.com or www.drpeppersnapple.com.

SOURCE 7-Eleven, Inc.



RELATED LINKS
http://www.7-eleven.com

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