Teachscape Wins 2012 REBRAND 100 Global Awards
New branding representing company's growth and transformation in the professional learning industry recognized by leading branding award
SAN FRANCISCO, March 1, 2012 /PRNewswire-USNewswire/ -- Teachscape's new branding, launched in the fall of 2011, won in the Notable category of the 2012 REBRAND 100 Global Awards. This awards program, the first and most respected recognition for repositioned brands, chose Teachscape, the leader in delivering web-based professional learning content, innovative technologies, and expert services to improve teaching practice, for its powerful new verbal and visual identity – as seen in the company's messaging, logo, website and marketing collateral.
"We are honored by this recognition. The distinctive and cohesive new look conveys the value of our service and technology offerings and reflects our commitment to and passion for supporting teachers on their journey toward teaching excellence," said Lory Pilchik, chief marketing officer of Teachscape. "Supporting teaching effectiveness has always been the cornerstone of Teachscape, so while our core mission has not changed, our new brand more clearly symbolizes our commitment to professional learning and to improving student outcomes."
The core message of "Great teachers create inspired learners" is the foundation for the new branding in which MetaDesign, a global branding and design firm, along with educators, customers, and Teachscape employees, played an active role in helping to create. The vibrant, visual design is based on the concept "resonate" with dots progressing in scale from left to right to symbolize growth and transformation. Along with all other collateral, these visuals can be clearly seen on Teachscape's new website which features clear navigation, focused content and a clean user interface that serves to support the professional learning process.
To learn more about Teachscape and to see its new branding, visit www.teachscape.com.
About REBRAND and the REBRAND 100 Global Awards
REBRAND is the global, online resource for case studies on the most effective brand transformations: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, REBRAND's leading program, the annual REBRAND Global Awards competition, is the first and most respected recognition for repositioned brands. Businesses, brand strategists, and various organizations have come to value knowing they are among the best in the world when it comes to effectively meeting strategic goals and forging loyalty and strong connections with their targets.
Global organizations, Fortune 50 corporations, small businesses, accomplished entrepreneurs, respected nonprofit organizations, cities, and renowned universities from around the world are regularly represented in the REBRAND 100 Global Awards. Past winners have been based in Brazil, Canada, China, India, Italy, Lebanon, Romania, Australia and the United Kingdom, in addition to the United States. To learn more about this year's awards program, visit http://www.rebrand.com/2012-showcase.
Teachscape uniquely combines innovative technology, engaging content and expert services to develop great teachers. From its Classroom Walkthrough technology, to its powerful web-based content delivery platform, to its online masters programs, Teachscape's award-winning products and services have been inspired by its dedication to sparking transformative change in teaching practice. Since 1999, Teachscape has worked with schools and school districts, charter networks, archdioceses, universities and state education departments to measurably and continuously improve the effectiveness of teachers and instructional leaders to produce gains in student achievement. Teachscape's partners include Charlotte Danielson, ETS, the Bill & Melinda Gates Foundation, Stanford University, the Carnegie Foundation for the Advancement of Teaching and Kogeto to help shape its vision, its products, and its strategies. To learn more about Teachscape and its complete collection of professional development offerings, go to http://www.teachscape.com.
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