Teads' inRead 360 can now be bought both direct and programmatically across all screens (desktops, smartphones and tablets, including in-app). Viewable by design, the format launches when in view on the screen, and pauses when less than 50% visible.
Users' growing interest in immersive experiences is illustrated by the surge in demand for VR. It's expected over 12.2 million VR headsets will be sold globally in 20161 and, according to eMarketer, 64% of smartphone owners would like to embrace VR when shopping online2.
Bertrand Quesada, CEO of Teads, said: "inRead 360 cements our position as the leading programmatic video platform for cross-screen outstream advertising. This is the latest example of Teads driving innovation in the space and demonstrates our underlying belief that the industry must maintain an engaging user experience at all times."
Quesada continued: "360-degree videos offer brands an unparalleled opportunity for creativity and we see it as a gateway to virtual reality. This is automated technology at its best, showcasing how innovation can bring creativity to life, and we're truly excited to be at the forefront of this trend."
inRead 360 is currently available in the Teads inRead advertising suite to some of the world's largest premium publishers including The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others. Teads is the world's number one video advertising marketplace with a monthly reach of 1.2 billion unique global visitors.
Notes to editors:
Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory, monetising it through programmatic buying, their own sales force, or third parties including Teads Managed Services.
Teads' native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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