SONOMA, Calif., Feb. 13, 2016 /PRNewswire/ -- KRAVE®, the brand known for leading the jerky renaissance with premium snack upgrades, is happy to announce that elite runner and Team KRAVE® member and U.S. athlete Meb Keflezighi qualified for the 2016 Olympic Games in Rio de Janeiro! Through the Hershey Company's official partnership with the United States Olympic Committee and sponsorship of Team USA, KRAVE® will be supporting Meb on his journey leading up to The Olympics, and will be by his side in Rio.
"Meb has been a member of Team KRAVE® for more than three years. We are honored to be a part of his journey and hope to continue to share Meb's inspiring story with the world as we cheer him into Olympic Games victory," said VP of Marketing, Rusti Porter. "Meb's loving persona, determination, light, and gratitude, are just a few of the reasons we feel passionately about connecting our consumers with such a phenomenal role model."
Naturally, as an ambassador for KRAVE®, Meb lives and breathes the KRAVE® Better mantra with his unstoppable, record-breaking marathon performances, expecting more from himself and accepting no compromises. As the KRAVE® Better campaign encourages consumers to take action with better health and wellness choices, Meb continues to surpass personal records by displaying the limitless possibilities that come with discipline and resolve.
Continuing to shatter records at the age of 40, Meb is the oldest American male to qualify for the Olympic Marathon Trials. He is also the only person who has won the New York City Marathon (2009), the Boston Marathon (2014), Olympic marathon medal (silver, Athens 2004 Olympic Games), and holds the U.S. marathon masters record (2015).
"I had nothing to lose in the race today. I put my all on the line for one last chance to compete at the Olympics with my daughters and family by my side. I am so eager to take the Road to Rio and represent the country that I love," says TEAM KRAVE® member, Meb Keflezighi. "As I continue with my training, I am delighted knowing that my go-to protein snack, KRAVE® will be alongside for the ride."
About KRAVE Pure Foods, Inc.
From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE®. Founded in 2009, KRAVE® is a leading producer of artisanal jerky, located in Sonoma, CA. A cut above the old, leathery, chemically processed products, KRAVE® represents a jerky renaissance, providing an all-natural, gluten-free snack that is both better-for-you and flavorful, made using only all natural, high-quality ingredients and a proprietary process that produces a signature moist and tender texture. Ranging from sweet and tangy to savory and spicy, KRAVE®'s innovative flavor profiles will appeal to the everyday jerky lovers and to the discerning palates of today's food-savvy, health conscious gourmands. KRAVE® is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE®, please visit www.kravejerky.com and following KRAVE® on www.facebook.com/kravejerky, www.twitter.com/kravejerky and www.instagram.com/kravejerky.