LOS ANGELES, Feb. 1, 2017 /PRNewswire/ -- Premium- and luxury-brand agency Team One has won a competitive pitch for Dacor ("DAY-core"), a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances.
In close partnership with Dacor, Team One will lead creative, strategy, public relations, social, digital, experiential and media planning responsibilities, while Samsung's media agency, Starcom, will handle media buying duties. Dacor's refreshed brand creative will be unveiled this summer, reflecting the company's commitment to providing high-performance and high-style products to consumers passionate about cooking and entertaining.
"We chose Team One because they share our intense ambition for Dacor's future," said Chuck Huebner, Dacor president & chief executive officer. "Their deep understanding of affluent customers, along with their creative ideas for the brand, will help us succeed across digital, social and experiential channels."
"Samsung is a company dedicated to human-centered technology and sublime experience design. Dacor is an ultra-premium kitchen appliance company that embodies craftsmanship, quality and service. The combination of these two organizations is certainly putting the category on notice," said Julie Michael, president of Team One.
Headquartered in City of Industry, Calif., Dacor distributes its products throughout the United States, Canada and Mexico by selling directly to more than 1,300 dealer showrooms. Founded in 1965, Dacor is a leading manufacturer of ultra-premium kitchen appliances. Dacor's cooking appliances integrate function, technology and design to create high-performing, intuitive products that reflect the lifestyle and needs of the passionate cook. Dacor's full suite of award-winning appliances includes ranges, cooktops, wall ovens, refrigeration, ventilation and wine preservation. The company is responsible for many of the innovations that have improved the way people cook in the modern kitchen. www.dacor.com. For additional information, please visit LinkedIn, Facebook or Twitter @dacorkitchen.
About Team One
Team One is Publicis Groupe's fully integrated premium- and luxury-brand agency. Their purpose is to elevate brands to an aspirational status with affluent consumers to justify premium pricing for their clients. Their 500+ employees are based across six North American offices, including their Los Angeles headquarters, New York, Chicago, Atlanta, Washington, D.C., and soon-to-be Dallas. www.TeamOne-USA.com
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SOURCE Team One