2014

Team USA Athlete Ted Ligety Wins Gold at Sochi 2014 Olympic Winter Games Team Kellogg's™ Team USA™ Alpine Skier Shows From Great Starts Come Great Things®

BATTLE CREEK, Mich., Feb. 19, 2014 /PRNewswire/ -- Ted Ligety, U.S. Olympic alpine skier and member of Team Kellogg's, took the gold medal today in the men's giant slalom. Ligety finished with a time of 2:45.29, becoming the first U.S. male to win a gold medal in the event.

"It's so awesome to once again be representing my country on the podium," said Ligety. "As an athlete, I know how important breakfast is to helping me reach my full potential, and I want to be able to provide those great starts to children in need as well."

Kellogg's® and Team Kellogg's Team Up for Great Starts
Kellogg's believes everyone deserves a great start, and that begins with breakfast. However, one in five kids goes without breakfast every day.[1] By supporting Team Kellogg's and their great starts, you can help provide 2 million breakfasts to kids in need through the "Give a Great Start" program[2].

  • Each time a fan tags a Facebook or Twitter post with #greatstarts, Kellogg's will help provide breakfast to a child in need.
  • Kellogg's has chronicled the inspirational beginnings of Team Kellogg's athletes in a series of moving "Start Story" videos that follow the athletes' journeys, which can be seen at Kelloggs.com/teamusa. For each view, like or share of the Start Stories, Kellogg's will help provide breakfast to a child in need.

Ligety's great start in his sport came early on, as he's always had a passion for skiing. As a young boy he called the mountain his "babysitter," because his parents would drop him off in the morning and he would ski all day until they picked him up later that afternoon. Since he started competing at the age of 10, working his way up from the Park City farm team, Ligety has pushed the boundaries of ski racing. Constantly striving for the top of the podium, Ligety drives himself to reach new goals, and that was evident during his 2012-2013 ski season when he became the first American to win three gold medals at a single world championship.

Watch Ligety's Start Story video, "Playing Forward," available on Kellogg's YouTube page, to learn more about his journey toward the Sochi Games. For more information about Ligety and the rest of Team Kellogg's, visit kelloggs.com/teamusa.

Suggested Tweets:

  • Click to tweet: Congrats @TedLigety on taking Gold! Check out how his #GreatStarts #TeamUSA #TeamKelloggs
  • Click to tweet: Way to take Gold @TedLigety! Let's celebrate and turn #GreatStartsTed into breakfasts for kids in need #TeamKelloggs

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give a Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

[1] U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg .

[2] For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.

SOURCE Kellogg Company



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