NEW YORK, June 5, 2017 /PRNewswire/ -- Tech Will Save Us, a startup on a mission to spark creativity and imaginative play using technology, announced today the launch of its 'Dough Universe' Kickstarter campaign. The campaign supports three new make-it-yourself kits that use conductive dough and basic circuits to get kids learning about the fundamentals of electricity through light, movement and sound.
Comprised of three kits each sold separately or together, Dough Universe is made up of the Squishy Sounds Kit, Bright Creatures Kit and Electro Machines Kit. This latest launch from the brand is a fun way for kids ages four and over to learn about electronics with good old messy play. To accompany the new products, Tech Will Save Us is also launching its first tablet app on iOS and Android to allow kids to use the digital world to bring the physical world to life. The kid-friendly app takes its users through a series of stories and challenges to guide play and show them how electricity works.
Says Bethany Koby, co-founder and CEO of Tech Will Save Us, "Sixty-five percent of kids currently in primary school will have jobs that don't yet exist. We believe that kids deserve toys, which will provide them with the skills that will help prepare them for the future. We hope that the Dough Universe will inspire our youngest generation to embark on a lifelong love of learning. As a parent myself, I feel it's important that toys be educational and help children through key developmental stages, ensuring they're not passive consumers of tech."
The kits let kids create endless games and activities with dough masterpieces that spin, flash and beep. Here's how each product comes alive:
- Squishy Sounds Kit: Get your dough playing to its own tune. With this kit, kids can build keyboards, drums and pianos and will learn how electricity creates sound.
- Bright Creatures Kit: Make your dough creations blink, light and flash up with LEDs and buzzers. Kids can mold weird and wonderful creatures like a fire breathing dragon or a snake with light up scales.
- Electro Machines Kit: Make your dough creations spin, roll and move. By creating cars, robots and high five machines, kids learn the basics of how mechanics work. Let your kids' imaginations soar by creating their very own flying dough helicopter!
The Dough Universe Kickstarter campaign runs from June 5 through July 5, 2017. During this time, individual kits will be available for a special dough-nation of $40 each, while the trio of kits will cost $100. When available for Holiday 2017, each Dough Universe kit will retail for $49.99. For more about the Kickstarter campaign, visit here.
ABOUT TECH WILL SAVE US:
Tech Will Save Us was founded in 2012 by Bethany Koby and Daniel Hirschmann with a mission to inspire kids by combining the power of play with the possibilities of technology through toys. By creating toys that kids can build and code themselves, Tech Will Save Us is dedicated to empowering kids- and the adults that love them- with the confidence and skills to create the future. With kits sold in over 87 countries, the company has grown into a wide range of products available via www.techwillsaveus.com and select major retailers across the world including Barnes & Noble (US) and John Lewis (UK).
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SOURCE Tech Will Save Us