TechFaith's 798 Entertainment Receives Prominent Creative Award

Dec 01, 2010, 06:00 ET from China TechFaith Wireless Communication Technology Limited

BEIJING, Dec. 1, 2010 /PRNewswire-Asia/ -- China TechFaith Wireless Communication Technology Limited (Nasdaq: CNTF) ("TechFaith" or the Company) today announced that its wholly-owned subsidiary, 798 Entertainment Limited, received the 2010 China Games Developer Award, one of the industry's most prominent creative awards.  The award is in recognition of the Company's "Hero Online" mobile game.

Hero Online is a fantasy martial arts MMORPG mobile game based on ancient Chinese legends and characters. Players can immerse themselves in customized storyline creation, fantasy pets, innovative equipment, challenging missions and more.  The title is supported by exciting on and offline promotions, enabling players to have a true multimedia experience.

Mr. Tony Kong, CEO of 798 Entertainment, said, "We are proud to receive this creative award.  It recognizes the tremendous efforts and quality of our development team, and the commercial appeal our Hero Online title has with gamers.  By stressing innovation, rich storylines, graphics, and playability, we are developing titles that appeal to gamers.  This is central to our core Motion and Mobile (M&M) strategy and further evidence that we are on the right track."

The China Games Developer Award was founded and is supported by the China Joy Committee, the China International Intellectual Rights Committee, the China Intellectual Property Rights Department, the Main New Agency and the Beijing People Government.

About us

TechFaith (NASDAQ: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

  • TechFaith engages in the development and production of middle to high end handsets and tailor made handsets.  TechFaith's original developed products include: (1) multimedia phones and dual mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.
  • With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit www.techfaithwireless.com.
  • TechFaith is aiming to become a branded mobile phone specialist for differentiated market segments in the China market, such as under its wholly-owned subsidiary brand name QIGI for smartphone business which targets enterprise users and operator tailored market, under Glomate brand, selling other brand names for girls and teenagers, under the TechFace brand name to target the market of outdoor sports enthusiasts.
  • TechFaith is targeting motion, the mobile and online PC gaming markets through its websites www.17wee.com, www.798uu.com and www.798game.com with gaming content developed internally, co-developed and licensed from third parties.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

CONTACTS:

In China:

In the U.S.:

Jay Ji

David Pasquale

China Techfaith Wireless Communication Technology Limited

Global IR Partners

Tel: +86-10-5822-8390

Tel: +1 914-337-8801

ir@techfaith.cn

cntf@globalirpartners.com

SOURCE China TechFaith Wireless Communication Technology Limited



RELATED LINKS

http://www.techfaithwireless.com


www.17wee.com


www.798uu.com


www.798game.com