SAN MATEO, Calif., April 25, 2016 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the appointment of Shankar Venkataraman as chief scientist. Venkataraman joins Marketo from IBM where he was chief technology officer for the IBM Analytics Platform. At Marketo, Venkataraman will be responsible for designing and building the company's next generation platform, applications, and analytics capabilities.
Venkataraman brings 25 years of experience designing and managing data platforms, applications, and analytics for large-scale public and high-growth private companies. He is a distinguished technology leader and pioneer of the streaming database architecture. As chief scientist, he will set the future vision for the company's platform architecture and marketing analytics, and advise customers on how to reach their customers effectively at scale.
"I am thrilled to welcome Shankar to the Marketo team. His background and experience building scalable, intelligent technologies will bring immense value as we design the next generation technologies needed to reach buyers in relevant, personalized and contextual ways," said Phil Fernandez, chairman and CEO of Marketo. "With Shankar's technological vision, Marketo will lead the way in developing a whole new class of enterprise systems that enable not just millions, but billions of customer interactions."
While at IBM, Venkataraman led the company's initiatives on Hadoop, Spark, and large-scale analytics. Prior to IBM, he built a real-time streaming and dashboarding product, acquired by Cognos in 2006. Additionally, Venkataraman led the engineering team for the operational CRM product at Epiphany, where he worked with Fernandez. He also held engineering roles at Outride, Remedy Corporation, Yodlee, and Informix.
"Joining Marketo at this juncture is an exciting opportunity to be part of building world-class technologies with the scale, performance, and speed to manage billions of data points," said Venkataraman. "Marketo is the marketing leader, and I look forward to leveraging my experience to take the company to the next level of success through innovations in its platform, applications, and analytics capabilities."
Venkataraman holds an MBA from the HaaS School of Business at the University of California, Berkeley and a B.E. in Mechanical Engineering from the National Institute of Technology Tiruchirappalli in Tamil Nadu, India.
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/technology-pioneer-shankar-venkataraman-joins-marketo-as-chief-scientist-300256389.html
SOURCE Marketo, Inc.