CHICAGO, Oct. 24, 2012 /PRNewswire/ -- Nightclub & Bar is once again teaming up with Technomic, Inc., a consulting and market research firm specializing in food, beverage and hospitality, to develop the latest Top 100 roster -- the nation's only annual listing of high-volume nightlife venues. The process begins with the Top 100 survey, which identifies the largest-volume nightclub, bar and lounge venues in the U.S.
"We are excited to kick off this survey and work with Nightclub & Bar on developing the 2013 Top 100," said David Henkes, vice president and leader of the adult beverage practice at Technomic. "Each year, this research yields important insights into the size of the nightclub and bar industry, as well as the newest trends in this fast-paced business. In recent years, the Top 100 operators have, as a group, outpaced growth in the rest of the industry. This initiative gives us all an opportunity to see what innovations and executional elements make them so successful."
The survey also yields important information about industry trends and performance, allowing nightlife operators to benchmark their venues. In addition to the survey results, Technomic utilizes secondary research to develop the Top 100 roster. The 2012 Top 100 list included venues ranging from No. 1-ranked Marquee Nightclub & Dayclub in Las Vegas, which reported 2011 revenue in excess of a record-breaking $70 million, to operations in smaller markets including Kansas City, Mo. and Knoxville, Tenn.
"We encourage operators of nightclubs, bars and lounges of all sizes and in all markets to participate in the survey," said Donna Hood Crecca, senior director, Technomic. "Your venue might rank among the nation's top-volume clubs and bars – bringing well-earned celebration and recognition -- but you are also helping showcase the sheer size of this important industry. Plus, the survey results are a tool for all operators to understand key trends, measure their own performance and spot new opportunities to grow."
The 2013 Top 100 will be published on Nightclub.com and celebrated at the 2013 Nightclub & Bar Show, March 20-21 in Las Vegas. To view the 2012 Top 100 roster, click here. For more information about the 2013 Top 100 survey, please contact Donna Hood Crecca.
The Nightclub & Bar Media Group provides information and resources for owners and managers of bars, nightclubs, independent and chain restaurants, hotels, resorts, and casinos. Its leading content includes coverage relating to beverage training, staff and management issues, operations, responsible service, equipment and cutting-edge promotion and marketing practices, as well as in-depth analysis of on-premise drink, product and consumer trends. The group's e-newsletters are targeted to specific segments within the on-premise market and include NCB Promo Power, NCB Nightclub Confidential, NCB Mix, NCB Bar IQ and VIBE. The Nightclub & Bar Convention and Trade Show is the country's pre-eminent beverage bar and nightclub event attracting more than 31,000 buyers and sellers to meet, connect and discover new business.
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.