CHICAGO, Sept. 30, 2014 /PRNewswire/ -- In a survey of 1,000 restaurant-goers, Technomic found 83 percent support increasing the minimum wage and adjusting it annually for inflation. The research firm's study found widespread backing across age groups and political orientations, with 93 percent support among self-described liberals, 87 percent among moderates and 70 percent among conservatives.
Supporters of a higher minimum wage believe it will stimulate the economy, lift people out of poverty, help the middle class, decrease labor turnover and reduce government spending. Further, 44 percent of those surveyed think a minimum wage hike will have a positive impact on the restaurant business.
Bob Goldin, Executive Vice President of Technomic, notes, "Consumers clearly believe the economic benefits of a minimum wage increase far outweigh the negatives. Restaurants and other industries have to recognize the consumer groundswell that exists with respect to this matter and, in many cases, be prepared for increased labor costs."
On a somewhat related note, the same Technomic survey revealed fairly widespread opposition to a restaurant company such as Burger King moving its headquarters to another country – 59 percent claim such a move would negatively influence their perception of the company. Goldin says, "our research shows that any restaurant company considering a tax inversion runs the risk of strong consumer backlash."
For more information on this and related food industry research, contact Bob Goldin at 312-506-3936 or [email protected].
Press Contact: Chris Urban, 312-506-3929 or [email protected]
Technomic provides comprehensive global information, analysis and insights to food industry executives through high quality fact-based consulting, market research, online databases, tracking services and industry events. Our programs and services are designed to target the specific needs of leadership, sales, management, marketing and product development professionals. At Technomic, we're always innovating to keep pace with emerging global markets and trends. For over 45 years we've been supporting clients' strategic decisions. Our breadth of research enables us to keep a pulse on the food industry, by providing insights into local markets with a global scope. Visit us at technomic.com
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SOURCE Technomic Inc.
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