Technomic Finds Women to be Influential Adult Beverage Consumers

CHICAGO, Oct. 14, 2014 /PRNewswire/ -- The majority of women in the U.S. are of legal drinking age—and they're increasingly engaged, experimental and educated consumers of spirits, wine and beer. Young and ethnic women, in particular, will shape the future of the adult beverage industry, according to Technomic's recently released Special Trends in Adult Beverage Report: Women's Purchases & Preferences.

"Men are traditionally the target of adult beverage marketing initiatives, but women truly are influencers. We find women are increasing their knowledge of adult beverages, open to promotions, interested in trying new drinks and eager to share their discoveries with others," observes Donna Hood Crecca, Senior Director at Technomic. "Their behaviors vary by location, age, income and ethnicity – this is a very diverse and increasingly important group of adult beverage consumers." 

View INFOGRAPHIC for specific insights about women's adult beverage purchases and preferences, both at home and in restaurants and bars.

The 2014 Special Trends in Adult Beverage Report: Women's Purchases & Preferences is part of Technomic's Trends in Adult Beverage series. The report provides an in-depth look at women consumer demographics and their behaviors, preferences and attitudes regarding spirits, wine and beer in on- and off-premise locations, as well as an outlook for their influence on the adult beverage industry.

To purchase or learn more about Special Trends in Adult Beverage Report: Women's Purchases & Preferences or Technomic's SpiritsTAB, BeerTAB, WineTAB and the online DRINK database, please visit Technomic or contact one of the individuals listed below.

CONTACTS:

Press Inquiries: Donna Hood Crecca, 631-265-3839, or [email protected]

Purchasing Details: Patrick Noone, 312-506-3852, or [email protected]

About Technomic
Technomic provides comprehensive global information, analysis and insights to food industry executives through high quality fact-based consulting, market research, online databases, tracking services and industry events. Our programs and services are designed to target the specific needs of leadership, sales, management, marketing and product development professionals. At Technomic, we're always innovating to keep pace with emerging global markets and trends. For over 45 years we've been supporting clients' strategic decisions. Our breadth of research enables us to keep a pulse on the food industry, by providing insights into local markets with a global scope. Visit us at technomic.com

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SOURCE Technomic

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