2014

Tefron Announces Appointment of Chief Marketing Officer for North America

MISGAV, Israel, July 13, 2010 /PRNewswire-FirstCall/ -- Tefron (NYSE: TFR, TASE: TFR), ("Tefron"), a leading producer of seamless intimate apparel and engineered-for-performance (EFPTM) active wear, today announced the appointment of Rebecca Zuber as Chief Marketing Officer for North America.

Ms. Zuber will be based in Tefron's New York office and will be responsible for all US accounts across both intimate apparel and sports active wear. The appointment of Ms. Zuber, an industry executive, reflects the importance that Tefron places on strengthening its sales efforts and customer service in the US.

Ms. Zuber brings a plethora of industry knowledge to Tefron, having worked for 12 years at Delta Galil, an intimate apparel manufacturer, in design, sales, and senior managerial positions, including Executive Vice President of Design and Merchandising and President of Delta NY Ltd. Following her work at Delta Galil, Ms. Zuber worked as a Creative Consultant with leading suppliers of sportswear and sleepwear to major retail chains, where she identified and implemented relevant trends and new global concepts. Ms. Zuber has a BA in Business and Design from West London College, London, UK.

Commenting on the appointment of Ms. Zuber as Chief Marketing Officer, Tefron's CEO, Amit Meridor, said, " Rebecca has the managerial, analytical and creative skills necessary to build and maintain Tefron's multifaceted sales and customer service efforts. Rebecca's broad-based experience will enable her to collaborate with design, development, and sales team in Israel in order to create products that meet customer demands and secure Tefron's leadership position."

About Tefron

Tefron manufactures boutique-quality everyday seamless intimate apparel, active wear and swimwear sold throughout the world by such name-brand marketers as Victoria's Secret, The Gap, J.C. Penney, Wal-Mart, lululemon Athletica, Calvin Klein, Maidenform, Patagonia, Reebok, , and El Corte Englese, as well as other well known retailers and designer labels. The company's product line includes knitted briefs, bras, tank tops, boxers, leggings, crop, T-shirts, nightwear, bodysuits, swimwear, beach wear and active-wear.

This press release contains certain forward-looking statements, within the meaning of Section 27A of the US Securities Act of 1933, as amended, Section 21E of the US Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995, with respect to the Company's business, financial condition and results of operations. We have based these forward-looking statements on our current expectations and projections about future events.

Words such as "believe," "anticipate," "expect," "intend," "will," "plan," "could," "may," "project," "goal," "target," and similar expressions often identify forward-looking statements but are not the only way we identify these statements. Except for statements of historical fact contained herein, the matters set forth in this press release regarding our future performance, plans to increase revenues or margins and any statements regarding other future events or future prospects are forward-looking statements.

These forward looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements, including, but not limited to:

    - the effect of the worldwide recession on our sales to our customers in
      the United States and in Europe and on our ability to finance our
      operations;
    - our customers' continued purchase of our products in the same
      volumes or on the same terms;
    - the failure of any of our principal customers to satisfy its
      payment obligations to us;
    - the cyclical nature of the clothing retail industry and the
      ongoing changes in fashion preferences;
    - the competitive nature of the markets in which we operate, including
      the ability of our competitors to enter into and compete in the
      seamless market in which we operate;
    - the potential adverse effect on our business resulting from our
      international operations, including increased custom duties and import
      quotas (e.g., in China, where we manufacture for our swimwear division)
    - fluctuations in inflation and currency rates;
    - the potential adverse effect on our future operating efficiency
      resulting from our expansion into new product lines with more
      complicated products, different raw materials and changes in market
      trends;
    - the purchase of new equipment that may be necessary as a result
      of our expansion into new product lines;
    - our dependence on our suppliers for our machinery and the
      maintenance of our machinery;
    - the fluctuations costs of raw materials;
    - our dependence on subcontractors in connection with our
      manufacturing process
    - our failure to generate sufficient cash from our operations to
      pay our debt;
    - political, economic, social, climatic risks, associated with
      international business and relating to operations in Israel;

As well as certain other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

    Contacts
    Company Contact:
    Eran Rotem
    Chief Financial Officer
    +972-4-990-0881
    reran@tefron.com

SOURCE Tefron Ltd




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