Telairity Brokers Strategic Partnership for Installing National Mobile Digital Network in Thailand

BEIJING, Jan. 31, 2011 /PRNewswire/ -- Installing an advanced mobile digital video network throughout Thailand has taken a major step forward with the signing of a strategic partnership announced in Beijing. Thailand's International Engineering Public Company Limited (IEC), the China Broadcasting Corporation (CBC), and the United States' Telairity, Inc. (www.telairity.com) will work together to implement and deploy a digital video mobile broadcasting network throughout Thailand.

The project will start in Bangkok in March, 2011, and be based on CMMB (China Mobile Media Broadcast) wireless technology.

The announcement was made in China by Ben Silva, Telairity Senior Vice President of Worldwide Sales and Business Development. Telairity was responsible for developing the three-way strategic partnership and will be the systems integrator for the project.

According to Silva, the agreement brings together the resources of IEC, one of Thailand's premier engineering and mobile deployment firms; CBC, the premier Chinese Mobile broadcasting operator, currently operating the world's largest mobile broadcasting network; and Telairity, America's most respected designer, manufacturer and global system integrator of video encoding/ head end solutions.

Telairity has spent the last two years in China building a portfolio of government and private projects unrivalled by any other encoding company.  Its accomplishments include providing encoders for China's national satellite-based weather bureau; supplying standard-definition and high-definition encoders for an advanced "triple-play" consumer services network (interactive cable, IPTV, and mobile TV) throughout China; and developing dual-format encoders featuring both the western H.264/AVC standard and China's AVS encoding standard (China's equivalent of the H.264/AVC video compression standard).

Telairity's technology expertise spreads across the full spectrum of digital video broadcast system design and deployment including DVB-S/S2, DVB-H, DVB-C, DVB-T/T2, DTH, IPTV, mobile broadcasting and enterprise video applications.

In 2010, IEC, a Thai company established in 1922, received government permission to implement Thailand's first mobile digital broadcasting television system in partnership with Mass Communication Organization (MCOT), a Thai state national broadcaster enterprise.

With Telairity's assistance and supported by CBC, IEC selected CMMB technology; Telairity as the prime systems integrator and head-end provider; and Digital Horizon, the world's leading DVB deployment specialist—with DVB system installations all over the world, including the two largest CMMB systems in China (Beijing and Shanghai)—to implement the nationwide mobile broadcast system.  

The third partner, CBC, is a Chinese company approved by China's State Administration of Radio, Film and Television (SARFT). CBC recently completed the construction of the world's largest CMMB mobile broadcast television coverage, with the capability to transmit signals reaching close to a billion people.  

The CMMB technical standard is similar in concept but more advanced and cost-effective than the European Union's DVB-H protocol.  Launched two years, CMMB has attracted mobile phone manufacturers in China including Motorola, Samsung and Nokia, as well as major Chinese auto manufacturers Audi, Mercedes-Benz, China FAW, and China SAIC.. Over 5,000 multipoint, terminal, and mobile phone models worldwide are compatible with the CMMB mobile broadcasting signal.

"With our Thai and Chinese partners," said Silva, "we'll be implementing one of the world's most advanced mobile digital systems in less time and with lower costs than any similar project undertaken globally.  We're proud of our role in making this project possible, and see it as another step in our continuing evolution as a global company."  

SOURCE Telairity, Inc.