FAIRFIELD, N.J., Dec. 14, 2015 /PRNewswire/ -- AJ Khubani, president and chief executive officer of TeleBrands, the leading "As Seen on TV" marketer, has been appointed to the board of The Bergen-Passaic Arc Foundation, an organization that promotes and protects human rights of individuals with intellectual and developmental disabilities. Khubani's first order of business in his new role, is to bring his expertise in direct response television to the group, in order to launch a broadcast campaign to raise awareness and financial support for the good work the organizations does.
"I am honored to be involved with an organization that builds up the lives of children and adults who have intellectual and developmental disabilities and are often overlooked," said Khubani. "I am looking forward to working with The Arc and the other board members to bring more awareness to our cause through advocacy and education through mainstream channels."
Khubani has already tapped into his resources in the community to develop a series of spots to be broadcast within the state.
"We are thrilled to have AJ as a member of The Arc's Foundation Board. AJ brings a wealth of knowledge in business and marketing which is of great benefit to the organization," said President and CEO of The Arc of Bergen Passaic Counties Kathy Walsh. "We look forward to working with him on a number of exciting projects."
The Arc of Bergen and Passaic Counties, Inc., is a private not-for profit organization of families, self-advocates, professionals and community members dedicated to assisting individuals with intellectual and other developmental disabilities such as down syndrome, autism and cerebral palsy. The Arc serves over 1,200 individuals with disabilities and their families annually in the two-county area. Most services are provided at no cost or on a sliding fee scale basis. Services include Early Intervention for infants and toddlers, After School, Family Support, Residential Homes and Apartments, Vocational Training and Job Placement, Adult Day Programs, Recreation and Summer Camp. These services help not only those participating in The Arc's programs, but also their families. Funding for The Arc's programs and services comes from a variety of sources, including product sales, public and private grants, fundraising events and charitable contributions. The Arc is a not for profit 501(C)(3) charitable organization and contributions are tax deductible to the extent provided by law.
Founded in 1983 by AJ Khubani, TeleBrands has grown into an award-winning global empire and a leader in the "As Seen on TV" industry. Though once exclusively sold through direct response television marketing (DRTV), Khubani realized the true potential of bringing infomercial products to retail. In 1987, TeleBrands was the first DRTV company to expand into brick and mortar locations beginning with AmberVision Glasses. Khubani designed the iconic red "As Seen on TV" logo which has been a defining characteristic of the industry and has revolutionized the category in the retail sector. TeleBrands has launched more innovations than any other marketer in history, selling hundreds of millions of "As Seen on TV" brands including Star Shower, Colorama Coloring Books, PedEgg, Pocket Hose and many more. TeleBrands Press was successfully introduced in 2012 with several titles including "Dump Cakes," with over 2-million sold. TeleBrands' products are sold through major retail chains worldwide in over 120 different countries.