FAIRFIELD, N.J., Oct. 2, 2013 /PRNewswire/ -- TeleBrands, the leading producer of "As Seen on TV" products, has been named "Marketer of the Year" at the 2013 Electronic Retailing Association's (ERA) Moxie Awards, the infomercial industry's version of the Academy Awards. In addition, Pocket Hose from TeleBrands received the "Best Short Form Infomercial of the Year." The non-profit Electronic Retailing Association supports the $350 billion dollar direct response television (DRTV) industry.
"We are proud to be recognized as Marketer of the Year, especially on the occasion of the 30th Anniversary of TeleBrands. From the advancements we've made in our industry to move once middle-of-the-night only infomercial products into mainstream retail establishments across the globe to perfecting the short-form infomercial, our team works tirelessly to bring problem-solving consumer products to market with the goal of reaching mass audiences," said AJ Khubani, CEO/President of TeleBrands
TeleBrands has grown into a global direct-response empire and leader in the "As Seen on TV" category with products on shelves at major retailers including Walmart, Target, Bed Bath & Beyond, Walgreens, CVS Pharmacy and many more. The company has launched more products through DRTV than any other marketer in history and has revolutionized the category's retail sector in over 100 countries around the world.
The 2013 ERA D2C Convention brought together the DRTV industry's top innovators, manufacturers and marketers to highlight the hottest trends in the direct-to-consumer marketplace. The 22nd annual ERA Moxie Awards Gala, the direct response industry's premier "blue carpet" celebration recognizes the best in the space. In addition to winning "Marketer of the Year" and "Best Short Form Infomercial," TV pitchwoman Forbes Riley won the "Best Female Presenter" award for TeleBrands' Natural Solutions to Things that Bug You long-form infomercial.
Current TeleBrands products include Stone Wave, Perfect Polly, Light Angel, Kansas Railroad Pocket Watch, Olde Brooklyn Lantern, Flip Jack Pancake Pan and PedEgg, which has sold over 45 million units since hitting store shelves in late 2008. TeleBrands holds Inventors Days throughout the country to give at-home inventors an opportunity to pitch their products to Khubani and his panel of judges in hopes of having the next "As Seen on TV" hit. To apply for Inventors Day, write to BigIdeas@TeleBrands.com. Visit www.TeleBrands.com and www.Facebook.com/TeleBrandsProducts.
SOURCE TeleBrands Corp.