MIAMI and LOS ANGELES, May 1, 2012 /PRNewswire/ -- Telemundo Media and Fandango, the nation's leading moviegoer destination, today announced a partnership to launch Fandango Cine, the first comprehensive and dedicated digital offering designed to reach U.S. Hispanic movie fans. Fandango Cine will be integrated into www.telemundo.com, mun2.tv, and www.fandango.com, as a convergent experience that will combine Telemundo's deep understanding of the Hispanic audience with Fandango's movie content and ticketing expertise. The new site was announced in conjunction with NBCUniversal's digital Upfront (#NBCUNewfront), and is planned for launch in the fourth quarter of 2012.
Fandango Cine will offer movie-related editorial and video programming in Spanish from Fandango, Telemundo, and mun2, including original features, interviews, and movie guides – all specifically geared toward Hispanic moviegoers. The site will provide Fandango's comprehensive movie show times and unparalleled ticketing access to over 70% of the nation's top theater chains, along with Fandango's industry-leading innovations, such as mobile barcode ticketing and reserved seating at select theaters.
"While Hispanics make up about 16% of the U.S. population, they represent 28% of today's frequent moviegoers, according to Nielsen, and they are nearly twice as likely as general market moviegoers to see a movie on opening weekend," said Peter Blacker, EVP of Digital & Emerging Media, Telemundo Media. "This partnership between one of the most influential Hispanic media brands and the nation's leading moviegoer destination will provide the best movie content and ticketing convenience for avid Hispanic moviegoers, enhancing their overall experience."
"NBCUniversal has significant reach among passionate online communities – particularly when it comes to Hispanics and moviegoers," said Nicholas Lehman, President of NBCU Entertainment & Digital Networks and Integrated Media, which includes Fandango. "Fandango Cine is a powerful way to combine these two audiences and super-serve them with the most relevant movie content and seamless ticketing experience that the marketplace has to offer - tailored for the Hispanic audience."
According to the Motion Picture Association of America, 43 million Hispanic moviegoers purchased 351 million movie tickets in North America in 2010, up 16 percent from the prior year. Beyond that, Hispanics have the highest movie-going per capita rate, averaging seven trips to the movies a year, as opposed to an average of four trips for other ethnic groups.
Telemundo.com had its best year ever in 2011 in U.S. video streams, becoming the most engaging Spanish-language web site for Latinos in the U.S., and having its best year ever for video streams since the site's re-launch and its ad revenue is also up double digits up 18% in 2011 vs. prior year.
Heading into the summer, the busiest moviegoing season of the year, Fandango just finished its most successful first quarter in the company's nearly 12-year history. As Fandango's ticket sales surged 127% over last year, the company also partnered with AMC Theatres, Regency Theatres and other chains to expand its theater network by 19%. The quarter also included Fandango's recently-signed ticketing deal with Yahoo and the launch of Fandango's enormously popular Facebook Timeline app, "Movies with Friends."
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Fandango, the nation's leading moviegoer destination, sells tickets to nearly 20,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. At many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.
Fandango is available online at www.fandango.com, via smartphones, tablets and other mobile devices, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with 24 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Fandango is enjoyed by 33 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter@Fandango.