NEW YORK, Dec. 12, 2013 /PRNewswire/ -- It is almost impossible to find an article on the publishing industry that is not focused on eBooks—but publishers and authors looking to expand audience reach would do well to embrace additional publishing formats. Audio publishing, for example, accounts for $1 billion in sales annually. Marketing your audio book comes with some unique opportunities—and some unique challenges.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., offers best practices for promoting your audio books in her latest article for PR Newswire's Small Business PR Toolkit, from sharing sample chapters on your website to hosting a podcast or a webinar to educate your audience on your topic and promote your work. If you have some additional resources, Sansevieri recommends producing a book trailer, a promotional preview which combines audio and visual elements to bring your work to life.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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