Ten Tactics to Market and Sell Your Audio Books
NEW YORK, Dec. 12, 2013 /PRNewswire/ -- It is almost impossible to find an article on the publishing industry that is not focused on eBooks—but publishers and authors looking to expand audience reach would do well to embrace additional publishing formats. Audio publishing, for example, accounts for $1 billion in sales annually. Marketing your audio book comes with some unique opportunities—and some unique challenges.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., offers best practices for promoting your audio books in her latest article for PR Newswire's Small Business PR Toolkit, from sharing sample chapters on your website to hosting a podcast or a webinar to educate your audience on your topic and promote your work. If you have some additional resources, Sansevieri recommends producing a book trailer, a promotional preview which combines audio and visual elements to bring your work to life.
To learn more: http://bit.ly/JiH5gf
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Manager, Marketing Communications
SOURCE PR Newswire Association LLC