Ten Years Ago Today "Chicken Little" Transformed The Industry And Ushered In The Digital Age Of Cinema

- RealD Celebrates 10 Years As Company Grows From 100 Screens to More than 27,000 in 72 Countries -

Nov 04, 2015, 10:36 ET from RealD

BEVERLY HILLS, Calif., Nov. 4, 2015 /PRNewswire/ -- Ten years ago today, an animated movie ushered in the digital age of cinema as Disney's Chicken Little launched on 100 RealD equipped screens. Over the past decade, as digital distribution has revolutionized the theatrical exhibition industry, RealD has grown to more than 27,000 screens in 72 countries and has become the global market leader in equipping theaters with 3D technology.

Ever since its debut on November 4, 2005, RealD has been a pivotal partner in delivering more than 200 blockbusters to the public. To date, RealD 3D movies have been experienced more than 1.5 billion times by moviegoers.

In the last year alone, the 3D format has seen a resurgence thanks to films including Jurassic World, The Martian, Ant-Man, Mad Max: Fury Road, San Andreas, Terminator Genisys , and Marvel's Avengers: Age of Ultron, to name a few.  Still to come in 2015 are highly-anticipated films such as The Peanuts Movie, Star Wars: The Force Awakens, and In The Heart of the Sea.

"The sky didn't fall when we launched with Chicken Little in 2005, instead it opened up a whole new world of 3D possibilities for consumers," said RealD co-founder and chief executive officer Michael V. Lewis. "Ever since launching 10 years ago this week, we have been continually perfecting our visual technologies that unleash the power of moving images and the incredible stories they tell. We are enormously grateful to our partners in exhibition and production and to the movie going public who experienced a RealD 3D movie over 1.5 billion times."

Chicken Little debuted at #1 in the North American marketplace taking in $40 million and tying with The Lion King (1994) as the largest opening ever at that time for a Disney animated film.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD is the world's most widely used 3D technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

Media Contact:
Steve Elzer (Elzer & Associates on behalf of RealD)
213-607-3591
steve@elzerassociates.com

Investor Contact:
Andrew Greenebaum/ Laura Bainbridge (Addo Communications for RealD)
310-829-5400
investors@reald.com

 

 

SOURCE RealD



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