NEW YORK, Feb. 22, 2012 /PRNewswire/ -- Today marks that majestic day that celebrates one of America's favorite drinks – the margarita! According to Reuters.com, the U.S. is actually the world's largest tequila market and this year, Tequila Avion invites consumers to toast with the best. The Avion Tamarindo Margarita was recently crowned the World's Greatest Margarita at the Sixth Annual World Margarita Championship held in Tucson, AZ. The recognition for the brand is one more in a long line of accolades since its debut in 2010, most notably three medals including Double Gold at The San Francisco World Spirits Competition.
A panel of renowned judges including legendary mixologist Dale DeGroff, Meredith May (Publisher of The Tasting Panel), Robert Plotkin (author and spirits authority) and Jennifer English (culinary expert) carefully judged countless margaritas, ultimately anointing the Avion Tamarindo Margarita, created by Gustavo del Toro of Tucson, Arizona's La Fuente Mexican Restaurant, as the World's Greatest Margarita.
Avion's smooth flavor profile has drawn praise from consumers and mixologists alike, as well as driven unprecedented demand for the brand, accelerating its growth from two markets in 2010 to 48 states and parts of Canada at present.
"We couldn't be more pleased knowing that Avion makes the World's Greatest Margarita," commented Ken Austin, founder of Tequila Avion. "It's especially meaningful because I set out to create the smoothest, most delicious ultra-premium tequila in the world and this recognition, along with many others since our launch, continues to validate the fact that we've hit the mark."
The World Margarita Championship, the only event of its kind, featured celebrated mixologists from both Mexico and the U.S competing for top honors.
Judges' choice for the World's Greatest Margarita
Specialty of Gustavo del Toro and La Fuente Restaurant, Tuscon, AZ.
2 oz. Tequila Avion Silver
1 oz. Grand Marnier
1/2 oz. lime juice
1/2 oz. orange juice
1/2 tsp. tamarindo puree
1 tsp. sugar
Rim glass with coarse salt and chili powder
Lime wheel and tamarindo peel for garnish
Combine Tequila Avion, Grand Marnier, lime juice, orange juice, tamarindo puree and sugar in a blender canister with cup of ice. Blend thoroughly and serve in a Margarita glass rimmed with coarse salt and chili powder. Garnish with a lime wheel and speared tamarindo peel.
Tamarino puree: To make enough puree to prepare four Margaritas, begin with 11/2 pounds of fresh tamarindos. Boil the fruit for approximately 45 minutes or until they are tender. Allow the fruit to cool and strain to remove the seeds. Add 1/2 tsp. of salt and sugar and then blend the fruit pulp until a puree.
About Tequila Avion
Launched July 2010, Tequila Avion® is the ultra-premium tequila that defines a new standard of quality and taste - "Taste Elevated." Produced with fifth generation agave growers from the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion's distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and a proprietary ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion™ is available in Silver, Reposado and Anejo varietals and was awarded three medals including Double Gold at the San Francisco World Spirits Competition. In July 2011, Pernod Ricard, the world's co-leader in wines and spirits, took a minority interest in Tequila Avion, in addition to receiving worldwide distribution rights. For further information, or to locate bars, clubs, restaurants and liquor stores that feature Tequila Avion, please visit www.TequilaAvion.com. Fans can also follow Tequila Avion on Facebook at Tequila Avion or on Twitter at @TequilaAvion.
SOURCE Tequila Avion