"Terra Live Music in Concert" Featuring Juanes Reached Milestone One Million Views Fans Across the Globe Tuned In to Terra.com to Experience the Launch of Juanes' New Album "Loco de Amor"
MIAMI, April 23, 2014 /PRNewswire/ -- Terra, the leading digital media company and content producer, announced a milestone with its ongoing "Terra Live Music in Concert" series. The most recent digitally-streamed event featuring Juanes has reached one million views globally thus far. Last month in Miami, Terra presented the Latin music superstar for the first on-stage performance of his new album "Loco de Amor" (Crazy from Love).
The "Terra Live Music in Concert" event, sponsored by Dunkin' Donuts, Kraft Macaroni & Cheese, Pepsi and Sprint was transmitted in HD via computers, smartphones and tablets - allowing fans to watch Juanes' concert free online and publish comments on social media using the hashtags #TerraLiveMusic, #Juanes, #JuanesTerra, #LocoDeAmor and #LaLuz.
"Once again, Terra is proud to offer an interactive, multi-platform initiative to our partners and clients to effectively engage with the Hispanic audience using music, mobile, digital, video, social media and public relations," added Liz Sarachek Blacker, Chief Revenue Officer for Terra. "With the integration of sponsors in the U.S. – Dunkin' Donuts, Kraft Macaroni & Cheese, Pepsi and Sprint, we proved once again to be one of the leading digital media companies offering very engaging content to our consumers all over the world."
"Terra Live Music in Concert" with Juanes offered fans the ability to experience and enjoy his talent first-hand wherever they were located, across any platform.
Xavier Turpin, Director of Multicultural Marketing at Dunkin' Donuts, explained, "Dunkin' Donuts envisioned 'Terra Live Music in Concert' with Juanes as the perfect platform to align ourselves and debut premium video content through our hashtag #midunkin. We offered complimentary Munchkins and coffee on site, and enjoyed the opportunity to speak one-on-one with attendees at the live concert," added Turpin.
"Universal Music Latin Entertainment was thrilled to have joined forces with Terra for this successful and very special Juanes 'Terra Live Music' album release concert" indicated Victor Gonzalez, President of Universal Music Latin Entertainment US & Mexico, "this initiative was an integral component of our strategy to position 'Loco de Amor' at the top of Billboard's 'Latin Pop Albums' chart, as well as the top position of the iTunes charts in over a dozen countries."
During the Billboard Latin Music Conference in Miami, Juanes participated in the Billboard Digital Superstar Q&A, offering an intimate glimpse into his life, career and new album. Facilitated by Ingrid Otero, executive director of programming of Terra Networks (USA) and Horacio Rodriguez, senior director, Digital Marketing of Universal Music Latin Entertainment US & Mexico, Juanes also discussed the digital and global launch of the new album "Loco de Amor" with "Terra Live Music in Concert."
Fans can relive the excitement of "Terra Live Music in Concert" with Juanes free of charge here.
Created in 1999, Terra is the leading digital content producer in Spanish and Portuguese speaking countries, reaching a monthly audience of over 100 million people. Terra reaches users through editorial content and is a pioneer in sports and entertainment live transmissions – from live concerts performed by artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon, to all European League and championship matches as well as the Olympic Games. Terra's content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens – computers, tablets and smartphones. Led by the Global CEO, Paulo Castro, Terra's headquarters are in Sao Paulo, Brazil, and the company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and the United States. Terra has just launched a new responsive layout providing an innovative content and advertising delivery with the objective to simplify user's lives and allowing advertisers to reach consumers in a whole new way. Our motto is: 'Terra, your world simplified'. Discover the NEW Terra at http://www.terra.com.
With six solo albums to his credit and multi-platinum sales of over 15 million copies, Juanes is the world's leading all-Spanish language rock artist - both a 2-time GRAMMY and 19-time LATIN GRAMMY winner with nine #1 singles on Billboard's Latin Singles charts. Hailed as "the first truly international rock star to emerge from Latin America" (AP) and "a soulful poet Latin America's hottest singer-songwriter (NY Times), Juanes is also frequently recognized as one of the Spanish-speaking world's leading social media voices with an online following of over 15 million fans. The Colombian superstar's dedication as a global activist also extends far beyond his passionate lyrics and is seen in his wide ranging charitable work for his own Mi Sangre Foundation and as a co-founder of the "Paz sin Fronteras" (Peace Without Borders) organization., which utilizes music to unite populaces regardless of political or geographic divides and advocates that all people are entitled to the basic human right of peace.
About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.
Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a unit of Vivendi, a global media and communications company.