NEW YORK, Feb. 29, 2016 /PRNewswire/ -- UGG®, a division of Deckers Brands (NYSE: DECK) unveils a new men's spring campaign starring actor and host Terrence Jenkins. Styles worn by Jenkins in the shoot feature Treadlite by UGG™, the brand's exclusive innovation which leverages proprietary RMAT® technology to create a supremely lightweight and ultra-durable outsole. UGG® is the only casual footwear brand harnessing this innovation, which was first introduced in spring 2015.
"Terrence is renowned for his great style and is constantly on the go," said Alice Hampton, Senior Director of Global PR for UGG®. "With his busy schedule, he is the perfect ambassador to communicate how these styles transition from day to night with Treadlite by UGG™ technology, making them ultra-comfortable, lightweight and yet still fashion forward."
"I have always loved UGG slippers in fact I received my first pair for Christmas years ago they have always been a wardrobe staple. Wearing the shoes on this shoot completely opened my eyes to the UGG brand," said the host, actor and producer. "The Treadlite technology makes the shoes feel amazing, plus they can be worn year round whether you are in New York, LA or on the other side of the world. These styles are fresh, super lightweight and versatile."
Shot by photographers Jeremy and Claire Weiss in Downtown Los Angeles, the campaign showcases several wearing occasions and styling cues from day to night. These sporty casuals have been infused with heritage details and innovative technology for signature UGG® comfort. Featured in the campaign, the Hepner Woven is a handsome shoe showcasing mixed materials and interchangeable insoles, one set with 7mm UGGpure™ and another lined with leather.
The campaign will live on the UGG® website and UGG® for Men social media channels. In addition, photography will be seen throughout UGG® concept stores worldwide and digital advertising platforms. New styles will be available for purchase at www.uggaustralia.com, all UGG® brand stores and select retail partners worldwide beginning February 2016.
SOCIAL: @UGGforMen #TreadlitebyUGG
UGG® CONTACT: Matthew Magnin email@example.com M: 917-842-2391
Lindsey DiCola firstname.lastname@example.org M: 516-317-3645
About the UGG® brand
Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information please visit www.uggaustralia.com. @UGGformen #thisisUGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE ONE® and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 154 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
SOURCE The UGG Brand