Humann's science has been proven on the field by Texas Athletics for over a decade, impacting Longhorns student-athletes, alumni and fans, and supporting cardiovascular health nationwide. This next phase of collaboration underscores the shared mission of two Austin-born, Austin-raised institutions to make better blood flow the foundation for both peak performance and everyday wellness.
"The exciting opportunity with Humann reinforces what starts at Texas, changes the world. If we were going to make the decision to put a brand on our fields, courts and across all our athletics venues, it had to have an incredible story of The University of Texas. What began with Texas researchers has been used by our student-athletes for over a decade to help them perform better on the field and aiding Longhorn fans and people around the country to be at their best heart health for everyday life," said Chris Del Conte, Vice President and Lois and Richard Folger Athletics Director at Texas.
From Nobel Prize-Winning Discovery to the Forty Acres
Humann's origins trace back to Nobel Laureate Dr. Ferid Murad, awarded the Nobel Prize in Medicine in 1998. Years later, Dr. Murad joined The University of Texas Health Science Center to lead a research discovery program. Discoveries from that program, alongside contributions from UT researchers, led to Humann's founding in 2009 to bring this science to the public in 2010. Dr. Murad joined Humann's Science team in 2020 and served until his passing in 2023.
Science Meets Performance
Humann's science-backed supplements, including its flagship SuperBeets®, are trusted by professional, collegiate and everyday athletes worldwide. For more than a decade, Humann has worked with Texas Athletics' performance nutrition program, supporting training staff and athletes across the university who use Humann products. That collaboration has contributed to more than 20 national championships across Texas Athletics, proving that cardiovascular performance is a competitive advantage at the systems level. As part of this next phase, Humann will continue as an integral component of Texas Athletics' Performance Nutrition program, providing products that support endurance, recovery and cardiovascular health.
"Humann was born out of a University of Texas system research program and shaped by years of collaboration with its academic researchers, nutritionists, and training staff. Dr. John Ivy, Professor Emeritus, Department of Kinesiology and Health Education at Texas, is one who we've worked side by side with for the past decade. He is a world-renowned pioneer in performance nutrition and is Humann's lead scientist and President of our Science Advisory Board," said Joel Kocher, CEO and Co-Founder of Austin-based Humann. "Through Texas Athletics' performance nutrition program, we've helped power more than 20 national titles over the last decade, proving that cardiovascular performance is a winning edge at the systems level. This isn't just a sponsorship; it's proof of what happens when world-class science and world-class athletics work together to push human potential further."
Unprecedented Visibility and Fan Engagement
For the first time in Texas Athletics history, another brand's logo will appear alongside the Longhorn logo across every field and court, including:
- Darrell K Royal–Texas Memorial Stadium (football)
- Moody Center (basketball, beginning the '26-'27 season)
- UFCU Disch-Falk Field (baseball)
- Red & Charline McCombs Field (softball)
- Lee and Joe Jamail Texas Swimming Center (swimming & diving)
- Gregory Gymnasium (volleyball)
- Texas Tennis Center (tennis)
- Mike A. Myers Stadium and Soccer Field (track & soccer)
- Texas Longhorns Boathouse (rowing)
- Charles Alan Wright Fields at the Berry M. Whitaker Complex (beach volleyball)
- UT Golf Club (men's & women's golf)
This unprecedented visibility will be amplified with activations during the fall sports season and featured coverage on the Longhorn Network.
"We're thrilled to partner with Humann's innovative team to share their brand story on a national stage, spotlighting cardiovascular health's essential role in all human performance," said Lucas Motta, Vice President, Longhorn Sports Properties. "Humann's year-round fan engagement vision will amplify their reach and impact, demonstrating both the elite achievements of our student-athletes and the everyday wellness goals of college sports fans. The exceptional team at Longhorn Sports Properties is proud to support making Humann part of college sports fans' everyday routine for cardiovascular health."
This milestone is another example of the University's guiding belief that what starts here changes the world.
The sponsorship officially kicks off this August, with activations planned throughout the sports seasons. An original documentary detailing the Texas and Humann relationship, as well as information on future programming and event opportunities, can be found at a dedicated site at Texaslonghorns.com/Humann.
About Humann
Humann is a leading cardiovascular health company helping people ages 18 to 85 support heart health, healthy blood pressure, and boost energy, endurance, and recovery. Founded in 2009 and incepted from a University of Texas Health Science Center research program created by Dr. Ferid Murad, one of three scientists awarded the 1998 Nobel Prize in Medicine, Humann translates breakthrough science into performance-driven supplements.
Trusted by more than 160 professional and collegiate teams, Humann is a 10-time Inc. 5000 honoree, with over 700 million doses delivered and 27 million products sold. Available in 30,000 retail locations and 6,000 medical professional offices, Humann continues to innovate at the intersection of science and performance.
About Learfield
Learfield is the leading media and technology company powering college athletics. With ties to over 1,200 collegiate institutions and more than 12,000 local and national brand partners, Learfield delivers influence and reach to target audiences through licensed merchandise, game ticketing, donor identification, exclusive content, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
SOURCE Humann
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