Text4baby Partners with Feel Rich and R&B Singer Tyrese to Deliver Mobile Health Information to New & Expecting Moms Partnership will leverage the multicultural healthy living movement to reach moms with important health and safety education messages
WASHINGTON, Nov. 14, 2012 /PRNewswire/ -- Text4baby, the free mobile health service for pregnant women and new moms, announced a partnership today with multi-platinum recording artist Tyrese Gibson and Feel Rich, the first ever multicultural health and fitness media company. The partnership, Feel Rich Moms, will raise awareness of text4baby, encourage moms to sign up for this critical service, and culminate with a custom lullaby for a lucky family, created by Tyrese and Quincy Jones III (QD3), a 40x Platinum, Grammy and Emmy Award winning producer, and co-founder of Feel Rich.
Feel Rich Moms will tap into the highly engaged Feel Rich multicultural community, its network of social media influencers, and use the power of authentic celebrity role models to drive awareness and enrollment in text4baby. Text4baby participants receive health and safety education messages timed to their due date or baby's birth date directly on their cell phones. Access to information is vital for a healthy pregnancy, and infant mortality is a health crisis that disproportionately affects the African-American community. African-American babies are 2.3 times as likely to die before their first birthdays, compared to their non-Hispanic white peers.
"Feel Rich is proud to support and educate moms who aspire to be safe and healthy during their pregnancy," said QD3. "We know that through this free mobile service, moms will receive important health messages directly to their cell phones, and have the information they need at their fingertips. Tyrese and I were both raised by single mothers and saw first hand the need for a service like text4baby. We are excited to start creating the lullaby, so we can both show our support for Moms in our community."
"I was raised by a single parent growing up in South Central, Los Angeles," said Tyrese Gibson. "It is an honor to be part of this program to help reach mothers, who through all of life's adversity, put the health of their children first. If, in any way, my voice can be heard by a mother with a newborn or an expectant mom and be helpful in getting information to them, then I will know that being a part of the partnership with text4baby and Johnson & Johnson will have a positive effect on the community."
The central piece of this partnership will be a contest; the grand prize winner will receive a customized lullaby for her baby written and recorded by Tyrese and produced by QD3. One runner-up will receive a year's supply of Johnson's Baby products, courtesy of text4baby founding sponsor, Johnson & Johnson. To enter the contest for free, text the word "BABY" to 511411, and when prompted, enter the participant code FEELRICH.
"Feel Rich Moms is an integral step in text4baby's outreach efforts as we work to support multicultural families and young mothers who can benefit from the service's important health messages," said Sarah Ingersoll, text4baby Campaign Director. "We are thrilled to welcome QD3, Tyrese, and the entire Feel Rich community as they join us in executing text4baby's critical mission."
In addition to the contest, Feel Rich Moms will hold a one day Baby Shower event in Houston, Texas.
To learn more about Feel Rich Moms, and to enter the contest, visit www.text4baby.org/feelrich.
About Feel Rich, Inc.
Feel Rich Inc., (http://www.FeelRich.com) co-founded by 40x Platinum, Grammy and Emmy Award winning producer, Quincy Jones III (QD3), and digital media entrepreneur Shawn Ullman, is the market leader in delivering celebrity health and fitness content, products, and events all geared towards a multicultural demographic. The company manages and operates multiple media and mobile platforms, including the first-ever multicultural health, fitness, and beauty YouTube network which has a total of 90 million views, over 400K subscribers and four million monthly views. The company was listed in the July 2012 edition of Entrepreneur Magazine as one of the "Most Innovative Health" companies.
Text4baby is a free SMS information service that delivers three text messages per week through pregnancy and baby's first year, tailored to their due date and the developmental stage of the child. A free program of the non-profit National Healthy Mothers, Healthy Babies Coalition (HMHB), the founding sponsor is Johnson & Johnson. Founding partners include, Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (a WPP company). Text4baby's public-private partnership also includes over 850 health departments, academic institutions, health plans, professional agencies, tribal agencies, non-profit organizations, businesses, and the federal government. Text4baby is the largest national mobile health initiative reaching over 450,000 moms since launch two and a half years ago.
About Tyrese Gibson
Raised by a single mother in the Watts section of Los Angeles, Tyrese Gibson has become a multi-platinum Grammy Nominated recording artist, a New York Times bestselling author and a blockbuster movie star. Gibson's career began in the 90's with a Coca Cola television commercial and he has since sky rocketed to stardom. His debut album has sold more than two million units and spawned the hit single "Sweet Lady". In the immediate years to follow, Tyrese would start his career on the silver screen in such films as "Baby Boy" and "Death Race" before landing the lead in the super franchises; "Fast and the Furious" and "Transformers."
In 2011, Tyrese released his 5th studio album, entitled "Open Invitation" to critical acclaim and smash sales. "Open Invitation" has given Tyrese his first number one single and album. In 2013, Tyrese will be releasing his second literary effort, "Manology" due February 5, 2013 which he co-penned with pop-icon Rev Run, along with reprising his syndicated role as Roman Pearce in the blockbuster franchise "Fast and the Furious 6" in theaters nationwide May 24, 2013.
National Healthy Mothers, Healthy Babies Coalition