"Fridays is already the perfect destination for game day, whether you're cheering on your hometown team or taking advantage of our multiple screens to track your fantasy roster; our unique partnership with DraftKings gives football fans another reason to think of Fridays this fall," said Cindy Syracuse, Vice President of Marketing Activations at Fridays. "No matter the final score, every guest is a winner with the Fridays Rewards loyalty program, thanks to these exclusive discounts and offers."
As part of the partnership, every player that creates a lineup with DraftKings now through October 17 will receive an offer valid for week-long specials for food and beverages at Fridays. Exclusive offers range from free entrée with purchase to discounts off of menu items.
"With every partnership, we have two critical goals: deliver unique value to DraftKings users, and align ourselves with a brand whose values mirror our own," said Corey Gottlieb, Vice President of New Media at DraftKings. "We're excited to have accomplished both in partnering with Fridays."
Additionally, Fridays is offering fans the chance to win $10,000 cash. By joining Fridays Rewards, members are automatically entered for the chance to win the grand prize. Fridays Rewards loyalty members enjoy perks such as 1 reward point for every $1 spent, a free dessert on their birthday, sneak peeks to new menu items, and invitations to exclusive events; additionally each visit members receive a complimentary treat, and every third visit earns you a Jump the Line Pass.
Find more information on Fridays partnership with DraftKings and sign up for Fridays Rewards on the Fridays mobile app or Fridays.com.
About TGI Fridays
In 1965, Fridays opened its first location in New York City. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of "Friday" is the concept's founding premise, from which the brand promise "In Here, It's Always Friday®" was born. For more information, visit www.Fridays.com or follow us on Twitter at @TGIFridays
About Draft Kings
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) platform that allows fans in North America and the UK to compete in single-day, online fantasy sports contests across ten professional sports. DraftKings' web-based and mobile technology brings a more engaging interactive experience and daily excitement to the pastime of fantasy sports. DraftKings is the exclusive DFS partner of Major League Baseball, Major League Soccer, the National Hockey League, NASCAR and the Canadian Football League. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is headquartered in Boston, MA, with offices in New York City and London.
MEDIA CONTACT: Mary Ann Schoppman, Zeno Group, 212-299-3975, MaryAnn.Schoppman@ZenoGroup.com
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SOURCE TGI Fridays