Thanksgiving and Black Friday Jumpstart Online Holiday Season as Both Days Surpass $1 Billion in Desktop Spending

Thanksgiving Posts 9-Percent Gain to $1.1 Billion While Black Friday Jumps 10 Percent to $1.7 Billion Pushing Season-to-Date Growth Rate to 5 Percent

Nov 29, 2015, 13:24 ET from comScore, Inc.

RESTON, Va., Nov. 29, 2015 /PRNewswire/ -- comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported U.S. desktop retail e-commerce spending for the first 27 days of the November–December 2015 holiday season. For the holiday season-to-date, $23.4 billion has been spent online, marking a 5-percent increase versus the corresponding days last year.

Thanksgiving Day saw a 9-percent gain to $1.1 billion in spending to surpass the billion dollar threshold for the second consecutive year and marking the first day of the 2015 season to reach that level. Black Friday (November 27) followed with an even stronger spending day with $1.66 billion in desktop online sales, up 10 percent from Black Friday 2014.                                        

2015 Holiday Season To Date vs. Corresponding Days* in 2014

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.


Millions ($)

2014

2015

Percent Change

Nov. 1-27, 2015

$22,696

$23,449

5%

Thanksgiving Day (Nov. 26, 2015)

$1,009

$1,096

9%

Black Friday (Nov. 27, 2015)

$1,505

$1,656

10%

*Corresponding days based on corresponding shopping days (November 2 thru November 28, 2014)

"While the holiday season opened a little softer than anticipated, Thanksgiving and Black Friday both posted strong online spending totals that surpassed $1 billion on desktop computers and grew at the rate we had expected," said comScore chairman emeritus Gian Fulgoni. "This is also the second straight year that Thanksgiving has established itself as one of the more important online buying days, while Black Friday continues to gain in importance online with each passing year. Looking ahead to Cyber Monday, we expect to see upwards of $2.5 billion in desktop spending as people return to their work computers after Thanksgiving weekend and use some of their down time to continue their holiday gift buying, but without other family members looking over their shoulders."

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

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SOURCE comScore, Inc.



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