NEW YORK, Sept. 17, 2013 /PRNewswire/ -- One of the major themes to come out of Content Marketing World 2013 is the importance of content discovery. PR Newswire's Sarah Skerik, Vice President of Content Marketing, explored "10 Ways to Drive Content Discovery" in her session at the event – and after Jay Baer's keynote, the concept of discovery seems all the more important.
In his keynote, Baer presented a statistic that should serve as a call-to-action for marketers and communicators: by the time B2B buyers reach out to vendors, 70% of the buying decision has already been made – and competitors weighed, vetted and nixed.
In a new post on the Beyond PR blog, Ms. Skerik discusses the constant flow of new content and how best to make your content stand out – be discoverable – when competing for finite audience attention. The buying audience is doing a majority of their research based solely on online content, so brands must ensure that they are producing engaging, discoverable content that tells their story.
For full coverage of the Content Marketing World 2013 themes, please visit Beyond PR: http://blog.prnewswire.com/
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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