The 2016 Cross-Border Ecommerce Awards Highlight Top Performing Brands in China

LOS ANGELES, April 19, 2016 /PRNewswire/ -- 55Haitao has tallied the votes and announced the winners of the 2^nd Annual Cross-Border Ecommerce Awards. Over 1 million users on 55Haitao.com, China's largest cross-border shopping forum, voted for the best stores in nine categories including "Best Promotions", "Most Fashionable Products", and "Friendliest to Cross-Border Shoppers".

"Earning the Haitao Award helps us to understand where we are providing the right offers for our consumers and develop our marketing strategy further to provide the best possible products and services for our customers," said Wing Chan, Group Marketing Director with The Hut Group, which received the most votes in the Best UK Advertiser category.

Five nominations in each category were collected in January and voting was open to 55Haitao.com forum users throughout the month of February. Alongside The Hut Group, other winning advertisers included Estee Lauder in "Friendliest to cross-border shoppers", 6pm.com for "Best Promotions", and Neiman Marcus for "Most Fashionable Products".

"The 2016 Haitao Awards have brought cross-border shoppers and international stores closer than ever. Our users selected their favorites and provided feedback about why they saw each as the best cross-border stores," said Alan Gu, founder and CEO of 55Haitao. Haitao means "cross-border shopping" in Chinese and brands worldwide are taking notice of how easy it is to reach the world's largest ecommerce market through 55Haitao.

Wing Chan continued, "55haitao is a key partner for The Hut Group across our Luxury and Beauty division and since we started working with them in 2014, our relationship has gone from strength-to-strength. Working closely with 55haitao has provided us with the tools and accessibility to achieve our objective of becoming a destination for the Chinese consumer population globally." Voters in 2016's event more than doubled the previous year's total. The Haitao Awards showcase brands as the best cross-border stores worldwide.

About:  55Haitao is China's largest forum and shopping guide for Chinese cross-border shoppers. Founded by Alan Gu after the success of DealAm.com, 55Haitao.com creates and publishes unique Chinese content in their blog feed at 55Haitao.com, in a forum with more than 50,000 user-generated posts daily, and weekly to WeChat subscribers. With 90% of its traffic originating from China, 55Haitao helps retailers worldwide reach a Chinese audience easily.

Contact: Rick Parada, [email protected]

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SOURCE 55Haitao