The 3 Dos of Crisis Communication for Small Businesses

Aug 27, 2015, 14:26 ET from PR Newswire Association LLC

NEW YORK, Aug. 27, 2015 /PRNewswire/ -- Unplanned events can have a devastating effect on small businesses and communicating a key message to your staff, clients and business partners in a timely and accurate manner is essential when a disaster strikes. Every organization needs a plan to enable it to handle a crisis quickly and effectively and if handled improperly, crisis communication can permanently damage customer relationships.

PR Newswire's Small Business PR Toolkit contributing author, Humbert Luna, believes that preparation is critical for effective crisis management, and in his latest post offers three ways that small businesses can develop an effective crisis communications strategy.

Scenarios: Identify potential scenarios that your business may encounter and communicate those scenarios to your team. Determine your team's role during the crisis and provide timelines and guidelines to each employee.

Messages: When brainstorming on possible scenarios, craft the messages you'll want communicated during this time. Ensure your messaging is consistent and use your media relationships, social networks and website when ready to disseminate your statement.

Sorry, not sorry. Not every situation will require a public apology, but it is important to be attentive, responsive and show consideration. Awareness of the public's and media's perception of your business can help when writing your messages.

To read more on developing your company's crisis communications plan, read Luna's article, "Finesse Your Way Out of a Crisis" here: http://bit.ly/1PAvtkh

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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