Focusing on "Ingenuity and Quality, Innovation and Sharing", the fair showcased not only home furniture, office furniture, home decor & home textiles, outdoor & leisure as well as machinery and raw materials but also masterpieces from the Pinnacle Awards, known as the American furniture Oscars.
To offer a better purchasing experience, the CIFF (Shanghai) introduced data sharing service to professional audiences, offering purchasing information based on buyers' needs, recommending best-matched exhibitors and optimizing visiting tours accordingly. Buyers who are willing to know more about customized furniture and internet smart household products could customize a "smart" visiting tour in this service.
The 38th CIFF (Shanghai) hosted 48 events such as design display, fashion show and summit forum including the national government procurement furniture summit where guests all around the world shared purchasing scope of Chinese government, purchasing characteristics of major areas, purchasing features of segment market.
A highlight of the fair, the Pinnacle Awards launched its first tour in China with the debut exhibition at the 38th CIFF to share products that have been mass produced and well received by customers in US market. World famous artists including Spanish artist Cristobal Gabarron also showed their design on their solo exhibition at the fair.
Xu Bing, VP of CIFF host China Foreign Trade Centre signed letter of intent with Tom Conley, president and chief executive officer of US High Point Market and John Conrad, executive director of The American Society of Furniture Designers. This strategic partnership marks another step for the fair to further facilitate global communication and promote innovation and development of global furniture industry.
"As Pinnacle Awards launching its first tour in China at CIFF, we will welcome the first American exhibitor next year." Said committee members of CIFF (Shanghai), "CIFF is more than an exhibition for buyers and exhibitors to demonstrate their modern, smart furniture as well as traditional furniture and to discover more business opportunities, but also a platform for them to capture market insights and industrial trends of global household essentials."
As the first and largest furniture fair in China, the 38th CIFF is organized by China Foreign Trade Center (Group), Guangdong Furniture Association, China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts and hosted by China Foreign Trade Guangzhou Exhibition General Corp.
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SOURCE China International Furniture Fair