BOULDER, Colo., Jan. 25, 2017 /PRNewswire/ -- Leading Australian dairy brand, a2 Milk®, today announced the beginning of the national launch of its full line of 100 percent pure, natural cows' milk that is easy to digest. A natural alternative for people with sensitivities to conventional dairy milk - which typically contains the A1 beta-casein, a protein often associated with indigestion and discomfort - a2 Milk® offers consumers with perceived lactose sensitivities the opportunity to enjoy the taste and nutritional benefits of real and natural dairy milk.
Since the beginning of time, all domesticated cows produced only the A2 type beta-casein protein. Because of a genetic mutation in European herds, another milk protein, A1, appeared and spread worldwide due to human migration and modern farming practices. Today, the majority of milk consumed in America contains the A1 protein often associated with digestion problems or discomfort. Fortunately, thanks to The a2 Milk Company™, people with milk sensitivities, including perceived lactose intolerance, can now see the glass half full – in fact, many consumers who experience discomfort consuming conventional cows' milk find they can enjoy a2 Milk® without the downsides. With as much as 1 in 4 Americans potentially misdiagnosing themselves as lactose intolerant when they may be suffering from sensitivity to the A1 protein, a2 Milk® is positioned to change the way people consume dairy on global scale.
"Millions of Americans are unnecessarily missing out on the nutritional wholesomeness and great taste of real dairy milk. We're excited for the chance to change this unfortunate consumer trend and transform the way people consume dairy," said Blake Waltrip, The a2 Milk® Company CEO, U.S. "We're embracing the opportunity to drive growth in a category that's been steadily declining over the past decade. Our experience from Australia shows that a2 Milk® has the potential to revive the milk industry and bring people in the U.S. back to pure dairy milk again."
a2 Milk® is naturally occurring cows' milk that is completely free of any added hormones, rBST and antibiotics. The a2 Milk Company™ works with local dairy farmers to identify and differentiate A2 cows to produce certified a2 Milk®. Recent clinical trials comparing the effects of consuming A1 milk versus A2 milk have shown that the A2 protein did not cause symptoms of post-dairy digestive discomfort; in fact, many individuals that have avoided dairy milk due to adverse effects may now be able to drink real dairy milk with a2 Milk®.
Having established widespread success in Australia and China, The a2 Milk Company™ will continue its North American expansion with its sponsorship of G'Day USA's Los Angeles Gala on Saturday, January 28. Part of a larger program of events that highlight Australia's innovative economy and society, this highly anticipated celebration is known for offering an immersive experience showcasing Australian food, wine, and entertainment.
a2 Milk® branded products are available in half-gallon cartons in whole milk, 2% and 1%, throughout the U.S., including Whole Foods, Sprouts, Safeway, Kroger, Target, and Trader Joe's. For more information about The a2 Milk Company™ and/or to find a store near you, please visit www.a2milk.com.
About The a2 Milk Company
Founded in 2000 by Dr. Corran McLachlan, The a2 Milk Company™ is a global business headquartered in Australia, pioneering dairy products naturally free from the A1 protein, the only natural alternative for those with sensitivity to conventional cows' milk. McLachlan founded the company based on an amazing scientific discovery that cows produce different milk proteins that affect people differently. He learned that many people who had discomfort after drinking ordinary cows' milk were able to drink a2 Milk® comfortably. Supported by an integrated portfolio of intellectual property and a comprehensive body of scientific evidence, The a2 Milk Company has redefined the dairy industry for over 15 years. For more information, visit www.a2milk.com and find the a2 Milk® brand on Twitter, Facebook, and Instagram.
Contact: Jessica Lieu
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SOURCE The a2 Milk Company