NEW YORK, Feb. 27, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (thearf.org) is proud to announce the finalists for the 23rd ARF David Ogilvy Awards.
The ARF David Ogilvy Award stands for creative approaches to analytics, to consumer insight approaches, and to leading innovative partnerships with the entire creative team. It was David Ogilvy who famously said, "As far as I know, I'm the only creative genius who started in research."
This year's finalists embody that ethos with a range of outstanding market research that enabled creative excellence. They were chosen from 51 entries, over days of spirited judging by juries of the industry's brightest stars.
"The David Ogilvy Awards celebrates the awesome power of an irrefutable insight; the launch pad for any successful campaign," said Jimmie Stone, CCO, Edelman and ARF David Ogilvy Grand Jury Judge.
The best overall campaign will receive the Grand Ogilvy Award. Winners will be announced at the 2017 David Ogilvy Awards Gala on March 20, 2017, in New York City, a highlight of The ARF 63rd Annual Conference Re!Think 2017.
23rd ARF David Ogilvy Awards Finalists:
Ad Council "Type 2 Diabetes Prevention"
Advil "Distant Memory"
Cambridge Analytica "Make America Number One"
Cigna "TV Doctors of America"
Coors Light "Climb On"
Galderma – Benzac "Cool Kids for Benzac"
Garnet Hill "Beautiful, Naturally Mobile Studio"
Herbalife Nutrition "Revitalizing Online Sales Through Optimized Lead Generation"
Humana "Start with Healthy"
Johnsonville Sausage "Welcome to Johnsonville, Wisconsin"
Kellogg's Special K "#OwnIt"
Myrbetriq – Consumer "Taking Back Control"
Nexplanon® "ARMOR up"
Nike "Take on TJ"
Ontario Women's Directorate "#ItsNeverOkay"
Raising the Roof "Coming Soon"
Quidel "Captain Quidel vs. Influenza"
TD Bank Group "Official Partner of Big Dreams"
Walmart – Hispanic "Wonder Every Day"
About The ARF 63rd Annual Conference:
The 63rd Annual Conference Re!Think 2017 is the premier gathering of leaders from every avenue of advertising -- including top brand marketers, media/tech companies, research organizations, academics, agencies and more. A highlight of the conference is The David Ogilvy Awards, celebrating groundbreaking campaigns that use insight to create amazing advertising. The two-day conference is held in New York City on March 20-21, 2017. http://thearf.org/arf-annual-2017/
About The ARF:
The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We empower members with original, unbiased research and insights to help them grow their businesses. Founded nearly 80 years ago, The ARF's members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. It hosts several key events throughout the year to drive connections and innovations within the industry. http://thearf.org/
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SOURCE The Advertising Research Foundation