NEW YORK, March 21, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (thearf.org) is proud to announce the winners for The ARF David Ogilvy Awards.
The ARF David Ogilvy Awards stand for creative approaches to analytics, to consumer insight approaches, and to leading innovative partnerships with the entire creative team. It was David Ogilvy who famously said, "As far as I know, I'm the only creative genius who started in research."
This year's winners embody that ethos with a range of outstanding market research that enabled creative excellence. They were chosen over days of spirited judging by juries of the industry's brightest stars. "The David Ogilvy Awards celebrate the new magicians, those who make visible the drama in the infinite data points," said Jimmie Stone, CCO, Edelman and ARF David Ogilvy Grand Jury Judge.
Winners were announced at The ARF David Ogilvy Awards Gala on March 20, 2017, in New York City, a highlight of The ARF 63rd Annual Conference 2017.
GRAND WINNER: "Take on TJ" Nike
BIG DATA Gold: "Make America Number One" Cambridge Analytica
CROSS-PLATFORM Gold: "Welcome to Johnsonville, Wisconsin" Johnsonville Sausage
IMPACT ON THE WORLD Gold: "TV Doctors of America" Cigna
MOBILE Gold: "Distant Memory" Advil
NEW AUDIENCES Gold: "Climb On" Coors Light
REINVENTING TRADITIONAL MEDIA Gold: "Beautiful, Naturally Mobile Studio" Garnet Hill
SOCIAL MEDIA Gold: "Take on TJ" Nike
TRANSFORMATION Gold: "Healthmetre" Turkcell
The full list of The ARF David Ogilvy Awards winners can be accessed through our website: http://thearf.org/2017-arf-david-ogilvy-awards/winners/
About The ARF:
The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We empower members with original, unbiased research and insights to help them grow their businesses. Founded nearly 80 years ago, The ARF's members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. It hosts several key events throughout the year to drive connections and innovations within the industry. http://thearf.org/
Touseef Mirza, CMO
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SOURCE The Advertising Research Foundation