ST. CHARLES, Ill., Dec. 8, 2016 /PRNewswire/ -- Industry-leading ag data experts delivered rich educational topics to an eager audience of farmers and service providers at Penton Ag's The Ag Data Conference (TADC) (www.TheAgDataConference.com) held in Coralville, Iowa, November 29-30.
The first annual TADC was developed to help producers build a successful data strategy for their farms to improve their businesses in the short and long term. The conference content was developed and hosted by the editors of Corn+Soybean Digest (www.CSDigest.com), Farm Industry News (www.FarmIndustryNews.com) and Farm Futures (www.FarmFutures.com), Penton Ag's industry-leading crop production and farm business management brands. Attendance was well over the initial goals set for the conference.
The two-day conference presented the industry's best collection of data experts along with farmer/advisor teams to make the event directly applicable to producers' operations today and for future growth. Attendees learned best ag data practices, plus perspectives that convinced them to change data handling procedures, along with better analysis skills to reduce costly mistakes.
"This event brought together some of the top voices in the fast-growing agricultural data sector and helped attendees answer the question: How do I build a successful data strategy for my farm that improves my business, short and long term?," says Kurt Lawton, Corn+Soybean Digest editor.
Lawton added, "Our conference focus was on real applied-science case studies. Attendees not only heard how other producers and their data advisors are making data work, they also had time for one-on-one conversations with them and other farmers to gain even more take-home knowledge they can apply to their farm business."
Attendees gained understanding of today's data uses and trends, how to protect privacy, where the technology is headed, and more. Speakers included these key data industry authorities and personalities: Kip Pendleton, Pendleton Group president; Dan Frieberg, Premier Crop Systems and Data Decisions president; Tom McGraw, soil consultant; Craig Poling, Sentek Systems chief technology officer; John Fulton, agricultural engineer, Ohio State University; Scott Kirk, vice president, Technology Crossover Ventures. Additional speakers and producers were featured, as well.
The event was presented by Corn+Soybean Digest and Farm Futures and sponsored by Climate FieldView, Farmers Edge, Case IH, AgriEdge Excelsior, Encirca, Farmers Mutual Hail, Grinnell Mutual and Netafim.
About Penton Ag
Penton Ag (www.PentonAgriculture.com) is the largest most diversified agriculture information business in North America. Through a robust network of live events, digital products, data, marketing services, broadcasting and publications, Penton Agriculture is connected to nearly all of the nation's most economically significant farmers, growers and ranchers. This comprises nearly 80% of the 2.2 million farms and ranches in the U.S., and an estimated 85% of the nation's annual agricultural gross domestic product.
Penton Ag is part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.
Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Director, Marketing, Penton Ag
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SOURCE Penton Ag