NEW YORK, Dec. 29, 2015 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (The ARF) announced today that it will kick off a jam packed week at the International Consumer Electronics Show, starting on January 5th with a live webcast entitled "The ARF @ CES: Where's the Future Going Next."
Gayle Fuguitt, Chief Executive Officer and President of The ARF will be joined by over 20 advertising and marketing leaders over the course of the week to look into the future of advertising and discuss how the technologies that enable "connected consumers" are fundamentally changing how advertising works.
In a world where every consumer is connected and where they consume media on-the-go, at any time and with any device they choose, we ask these hard questions -- how must advertising be reinvented to continue to be relevant and useful? What are the implications for privacy and security? Will we see a renaissance of creativity? We will explore these and other key opportunities and issues facing our industry.
Live Webcast - Tuesday, January 5, 2016 12p ET (9a PT)
Join us on January 5th - Noon ET (9:00a PT) for a live webcast from CBS's Television City. David Poltrack, Chief Research Officer of CBS Corporation and Board Chair of The ARF, will be joined by FourSquare and Spotify to unveil research findings and new insights. Bookmark this livestream URL and save the date: https://www.youtube.com/watch?v=YW0CpUlW6Y0.
@GayleFuguitt Interviews Advertising Leaders
Coming to you from C Space, "the official CES experience for creative communicators, brand marketers, advertising agencies, digital publishers and social networks," Gayle Fuguitt, CEO of The ARF will interview advertising leaders -- Sir Martin Sorrell, CEO of WPP; Keith Weed, Global CMO of Unilever; Julie Bauer, CMO of Panasonic North America; Jon Iwata, SVP, Marketing, Communications and Citizenship of IBM; and executives from GE, Under Armour, Hulu, and others.
Daily Highlight Clips and Full Interview Availability
Highlights from the interviews will be tweeted daily and posted as updates to the event webpage - http://thearf.org/category/arf-ces2016/. Full recorded interviews and insights will be made available to ARF members in the members-only area of the website, starting January 11th, 2016.
About The Advertising Research Foundation
The ARF (@The_ARF) is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We enable members with unique, research-based insights to make true impact on their advertising and build marketing leadership within their organizations. Founded nearly 80 years ago, The ARF's members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. Together, we challenge conventions and discover new, actionable insights through objective research at scale. The ARF is located at 432 Park Avenue South, 6th Floor, New York, NY 10016 and on the web at www.thearf.org.
CONTACT: Jill Golden, 347-524-2791, email@example.com
Video - http://youtu.be/1brSoTFEa-k
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SOURCE The Advertising Research Foundation