The Art of Press Relations at the Provincetown Art Association and Museum
PROVINCETOWN, Mass., Feb. 26, 2015 /PRNewswire/ -- Provincetown Banner Arts Editor Robert Phelps and arts writer Laura Shabott present "Promote Yourself: A Strategy for Artists" at the Provincetown Art Association and Museum from 10AM to 12PM Saturday, March 21st as part of the Free Members' Workshop Program.
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In the first segment, Phelps will share basic best practices for artists to engage editors in getting the word out about themselves, their art and their events. He will provide a template for the most effective and efficient press release, and a timeline for sending it out and following up on it. "Artists, being the creative souls they are," Phelps says, "may, and probably should, take these promotional tools, rip them apart and reconstruct them in a way that better expresses the nature of their art. Still, one must be mindful of a few basic tenets to capture and hold any editor's attention in today's fast-paced and increasingly lesser-staffed newsroom."
In the second segment, Provincetown's Laura Shabott will discuss the use of websites, social media, catalogs and postcards. "Artists and writers are responsible for their own promotion, now more than ever. People who expect their gallery or agents to do the lion's share of the work are unrealistic," she says. "By coming to this workshop, participants will learn how to begin or expand an effective marketing practice."
While Phelps and Shabott both work for the Provincetown Banner, this workshop is an independent project. The opinions and recommendations during the event are their own.
Sponsored by The Lillian Orlowsky and William Freed Museum School, Program Administrator Grace Ryder-O-Malley says, "We pride ourselves on offering a variety of fun and educational programs to our members, of which this is included. Getting out there and promoting oneself is difficult, it's not something that comes easily to all people, and definitely isn't something that is inherently understood. So we believe this kind of information is valuable and important."
Preregistration is highly suggested Call 508.487.1750 to reserve or email [email protected]. Whether you're an artist or an art appreciator, PAAM Membership opens the door to programs that enrich and inspire. PAAM membership begins at $50 annually. https://www.paam.org/members/
Promote Yourself: A Strategy for Artists with Rob Phelps and Laura Shabott
Saturday, March 21st, 10AM to Noon
Provincetown Arts Association and Museum
460 Commercial Street Provincetown, MA 02657
Workshop Description:
https://www.paam.org/events/promote-yourself-a-strategy-for-artists-with-laura-shabott-rob-phelps/
Please join Provincetown Banner Arts and Entertainment Editor Rob Phelps and arts writer Laura Shabott for a transformational workshop on self-promotion designed for artists. Attendees will learn best practices for writing and submitting press releases, using social media, designing websites, and creating print materials such as postcards and catalogs. Most importantly, PAAM members will be inspired to utilize the tools available for artists to gain greater recognition and increased patronage of their work.
About Laura Shabott: http://www.laurashabott.com Laura Shabott discovered Provincetown while earning a diploma in cross disciplines at the School of the Museum of Fine Arts, Boston (1992-5). She is the creator of the online column Notes from Land's End, a correspondent for the Provincetown Banner and a contributor to Artscope Magazine covering the Provincetown beat. Freely sharing her innate talent for promotion, Shabott is the author of the five star rated guide "Confessions of an eBook Virgin: What Everyone Should Know Before They Publish on the Internet." She is a frequent speaker, most recently at the 2014 Self-Publishing Book Expo in New York.
About Rob Phelps: http://www.mypapertoday.com/epaper/banner/ Rob Phelps is the Arts Editor at the Provincetown Banner, where he has worn several hats, working as a reporter, copy editor and production manager from 2000-2006. Before returning to the Banner in 2012, he worked as a developmental editor at Conde Nast Publications. Prior to his first stint at the Banner, Phelps wrote for the Harvard University Office of News and Public Affairs. He earned his BA from Boston University, where he studied journalism and creative writing, and his MFA in writing from Bennington College.
About the Provincetown Art Association and Museum: http://www.paam.org The Provincetown Art Association and Museum (PAAM) is a nationally recognized, year-round cultural institution that fuses the creative energy of America's oldest active art colony with the natural beauty of outer Cape Cod that has inspired artists for generations.
PAAM was established in 1914 by a group of artists and townspeople to build a permanent collection of works by artists of outer Cape Cod, and to exhibit art that would allow for unification within the community.
Contact information
Laura Shabott
Provincetown Author
[email protected]
508-246-8087
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SOURCE Provincetown Art Association and Museum
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