The Asia Pacific Mobile Benchmark Pricing Service 2015

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Jan 05, 2015, 11:29 ET

DUBLIN, Jan. 05, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/j8klh2/_the_asia_pacific) has announced the addition of the " The Asia Pacific Mobile Benchmark Pricing Service 2015" report to their offering.

(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

The 45-page report supported with the all the data compared in excel spreadshhet entitled 'The Asia-Pacific Mobile Pricing Benchmark 2015 Service' provides analysis of voice and data services for both Pre Pay and Post Pay services across 28 MNOs in 14 Asia-Pacific countries.

Countries covered include: Bangladesh, Bhutan, Cambodia, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Maldives, Pakistan, Philippines, Singapore and Sri Lanka.

The report gives detailed pricing information of postpaid offers both for voice and mobile broadband. The information compares pricing for connection, rental, included usage as part of the bundle, domestic usage (voice, SMS, MMS, data), international usage as well as roaming (calling back home, calling locally, receiving a call, sending an SMS back home and data roaming).

The report provides the reader with a quick view of what a service costs and how it compares with other operators in the region. All price points referred to are compared, prices are expressed in USD.
Deliverables:

Report in pdf format
Excel database holding all the pricing details

Executive Summary:

The author releases the First edition of the Asia Pacific Mobile Benchmark Pricing Service which provides a review of prices levied for mobile services both voice and data by operators in the Asia-Pacific Region.

The Asia Pacific Mobile Benchmark Pricing Service offers an insight into pricing for post- and prepaid services. It comprises of a database providing detailed pricing information of services namely mobile voice, mobile broadband and international usage including roaming. Additionally, the report provides a comparison of the various services in an easy-to-use format.

Some of the highlights from the findings are:

The Benchmark has found that some Asian operators offer a significantly greater number of tariffs than others i.e. SingTel for example offers 20 postpaid plans with one product allowing the user to tweak' the plan and 6 prepaid SIMs.. In total 247 postpaid and 93 prepaid plans are offered by the 28 operators surveyed in the Asia region.
The Benchmark compares three postpaid plans for each operator, namely lowest priced, medium and highest priced in terms of rental charged per month. Rental charges vary from as little as USD 0.34 (Sri Lanka) to as high as USD 200 (Philippines). The average rental per month of all postpaid plans is USD 28.49 per month.
The Benchmark finds that out of the 73 postpaid plans covered a total of 14 do not include any minutes, 17 of them do not include any SMS and 31 do not include any data.
Out of all the plans selected in the 14 countries both post and prepaid
The survey found that some operators levy lower international call charges to theUSAthan to a neighbouring country. However, the average call rate to theUSAis USD 0.21 compared toSingaporeat USD 0.29 per minute. IDD bundles are on the increase reveals the survey and can offer discounts of well above 50 per cent on the per minute rate.
Roaming charges attract an average of USD 3.13 per minute when calling back home from the roaming destinationUSAand USD 2.03 when in Singapore. Also for other services as the summary shows below, roaming in a neighbouring country like Singaporeis far cheaper.
Mobile Broadband offerings are offered on a post and prepaid basis. The survey reveals that offerings vary from as little as USD 0.04 for 4 Mbit/s of data up to up to a plan that costs USD 70 including 32 GB. Inside the bundle pricing varies from USD 0.45 per 1 GB to just USD 130.

Key Topics Covered:

Methodology
Executive Summary
Introduction

1. Postpaid

2. Prepaid

3. Mobile Broadband

4. Social Media

Countries Covered: