WASHINGTON, June 20, 2016 /PRNewswire-USNewswire/ -- Today the Aspen Institute announced the launch of its new, flagship website. The brand new design was created with a diverse audience in mind and provides the flexibility and functionality expected in the modern online experience.
The new site can be viewed here: www.aspeninstitute.org.
"The launch of this website marks an important milestone," said Walter Isaacson, President and CEO of the Aspen Institute. "The ability to creatively and effectively share our ideas with a worldwide audience – and engage with them in conversations that matter – is the natural evolution of our mission."
- Design: A modern and minimal design system, inspired by Bauhaus style principles, features more images, videos, and graphics.
- Flexibility: A fully responsive interface that works seamlessly across platforms to broaden the conversation.
- Finding & Sharing: An improved user experience includes enhanced search, social media sharing, and commenting capabilities.
The website strategy and design was executed in partnership with Firstborn, a New York City-based strategic design and technology agency.
"We captured the essence of The Aspen Institute brand and developed a platform by which it could be communicated to a larger audience in a more engaging and effective way," said Dan LaCivita, CEO of Firstborn. "The new site will foster an online community, while broadening the reach of The Institute and its ideas."
Firstborn is an award-winning strategic design and technology agency headquartered in New York City. Founded in 1997, we create experiences, products and content that build brands, grow businesses and transform categories. We deliver a wide range of services for clients such as PepsiCo, L'Oréal, All Nippon Airways, Supercell, HBO and American Express. The experiences we create are multi-platform, both on and offline, and, when working together, create the ultimate reflection of our client's brand. For more information, visit http://www.firstborn.com/.
The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The Institute is based in Washington, DC; Aspen, Colorado; and on the Wye River on Maryland's Eastern Shore. It also has offices in New York City and an international network of partners. For more information, visit www.aspeninstitute.org.
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SOURCE The Aspen Institute